# Drowning Swamp-Side Spreads What Lies Beneath Looks Like Stills from a Horror Film By Amelia Roblin | Published 2011-08-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/what-lies-beneath References: [fashionista](http://fashionista.com/2011/08/lara-stone-kristen-mcmenamy-and-more-are-tied-up-and-naked-in-a-swamp-for-love-issue-six/) & [mertandmarcus](http://www.mertandmarcus.com/) It's hard to describe why murderous What Lies Beneath is as captivating as is, given that the subject matter is incredibly creepy. Mert & Marcus photographed this editorial for the latest Love Magazine, choosing to immortalize the image of drown young adults. It must be the expression of human fragility through the [pale and elegant representation](https://www.trendhunter.com/trends/il-pranzo-campaign) of these lifeless bodies. Katie Grand styled the shoot with [minimal clothing comprising mostly underwear](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and see-through white shirts. The beauty of the male and female form are thus celebrated at the moment of certain death. Kristen McMenamy and Lara Stone are two of the models featured in the dark and icy What Lies Beneath. They're sprawled breathlessly in the shallow water of a swap, amidst the bullrushes on the shore and bound tightly from ropes that hand from mangled tree branches above. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Dark and Icy Fashion Editorials:** Disruptive innovation opportunities may come in the form of technology that allows for the creation of high-quality virtual fashion shows or the utilization of sustainable materials in the creation of fashion pieces that capture the essence of these editorials. - **Exploration of Human Fragility in Photography:** Disruptive innovation opportunities may include incorporating biometric data or artificial intelligence in portrait photography to capture the emotional and physical state of the subject with precision and accuracy. - **Minimalist Fashion Styling:** Disruptive innovation opportunities may arise in the form of personal styling and fashion apps that implement minimalist fashion principles to promote conscious and sustainable consumerism. ### Industries Being Reshaped - **Fashion:** Innovations in sustainable manufacturing and high-quality virtual fashion shows can revolutionize the industry by minimizing its environmental impact and maximizing reach to consumers worldwide. - **Photography:** Innovation in the field of portrait photography may allow for more emotionally resonant and nuanced visual storytelling that captures the essence of the human experience with greater precision and accuracy. - **Technology:** Technological advancements in AI and biometric data processing can reshape the way we view and interact with technology, potentially enabling a more intuitive and emotionally intelligent relationship between humans and machines. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Contemporary Classic Horror Games](https://www.trendhunter.com/trends/still-wakes-the-deep.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md)