# Horn-Tooting Tech Ads The 'What is iPad' Commercial Pats the Apple iPad on Its Back By Vittoria Natarelli | Published 2010-05-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/what-is-ipad-commercial References: [crunchgear](http://www.crunchgear.com/2010/05/13/crazy-powerful-and-magical-where-do-i-sign/) & [apple](http://www.apple.com/) The answers the ‘What is [iPad](https://www.trendhunter.com/trends/new-tech-products)’ commercial gives us are surprising statements for a typical [Apple](https://www.trendhunter.com/trends/apple-data-auction-commercial) commercial. Going against their usual "look what our cool stuff does" format, the commercial actually compliments their own technology. Not that this is a bad thing--the iPad is, after all, revolutionary, and has managed to also be a successful seller. For Apple to toot their own horn in the ‘What is iPad’ commercial is actually a well-deserved pat on their own back. Watch the ad spot above. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### Why This Trend Is Growing - **Personalized Tech Ads:** Disruptive innovation opportunity: Create technology advertisements that compliment and highlight the unique features of the product, rather than showcasing its functionality. - **Shift in Advertising Strategy:** Disruptive innovation opportunity: Explore alternative advertising approaches that deviate from traditional formats to grab consumers' attention and create a memorable brand image. - **Self-promotion in Marketing:** Disruptive innovation opportunity: Encourage companies to take a more self-referential and self-congratulatory approach to their advertising campaigns as a way to build brand loyalty and differentiate themselves from competitors. ### Industries Being Reshaped - **Technology:** Disruptive innovation opportunity: Develop technology products that are truly groundbreaking and revolutionary, allowing companies to confidently promote their products through self-congratulatory advertisements. - **Advertising:** Disruptive innovation opportunity: Help advertisers break away from traditional advertising norms and explore bold, unconventional approaches that resonate with consumers and elevate brand perception. - **Marketing:** Disruptive innovation opportunity: Enable companies to focus on self-promotion within their marketing strategies, using a self-congratulatory approach to stand out in a crowded marketplace and attract loyal customers. ## Related on Trend Hunter - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Featherlight 5G-Enabled Tablets](https://www.trendhunter.com/trends/apple-ipad-air.md) - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [Playful Immersive Productivity Tablets](https://www.trendhunter.com/trends/redesigned-ipad.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md)