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# Self-Explanatory Band-Aids
These 'What Happened' Bandages Will Keep Accidents Hush Hush

By Shiori Mine | Published 2012-05-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/what-happened-bandages
References: [hiconsumption](http://hiconsumption.com/2012/05/what-happened-bandages/) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=18158535w&cm_mmc=Performics-_-Affiliates-_-Skimlinks-_-Urban)

For those who wake up from a long night out with mysterious traumas, slap on a couple of 'What Happened' bandages to keep peers from asking the age old question.

Whether you are feeling badass about winning a shark fight or seeking a little sympathy for losing a Gaga dance-off, these sticky coverings have got your back. The latex bandages come in 25 vibrant hues with a bold typeface explaining your chosen cause of injury. As the box states, these first-aid must-haves can help spark conversation wherever you go. So, if there is a fine lady or a handsome gent you've been eyeing up, get yourself prepared with one of these fine adhesives.

Avoid awkward morning-after talks and embarrassing bruised knee stories with these 'What Happened' bandages.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 18% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Personalized Bandages:** Creating bandages with personalized labels that allow customers to express themselves in fun and unique ways.
- **Discreet First Aid:** Developing products that allow customers to cover up injuries while still maintaining discretion.
- **Conversation Starters:** Creating products that serve as interesting conversation starters for customers in social situations.

### Who This Affects Most

- **Healthcare:** Creating personalized bandages for patients and developing discreet first aid products.
- **Fashion:** Integrating fashionable designs into next-generation personal health accessories.
- **Retail:** Retailers stocking unique conversation starters for consumers to express themselves in quirky ways.

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