# Saucy Gesture Branding The What Ever Wine Label is Full of Laid Back Sass By Susan Keefe | Published 2012-01-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/what-ever-wine References: [thedieline](http://www.thedieline.com/blog/2012/1/25/what-ever-wine.html) & [medhurstwines.au](http://medhurstwines.com.au/) The What Ever Wine label was the product from the talented team at [CIP Creative](http://www.cipcreative.com) to craft an engaging, but relaxed look for Medhurst Wines. The result is a playful representation of adolescent sassitude. Deliciously tongue in cheek, this hilarious label takes you back to a time when procuring wine required a fake ID or a totally cool older brother. The What Ever Wine Label is comprised of two hands forming a snippy 'W' in true 'Clueless' fashion. [Rendered in a style reminiscent](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) of the diagrams one would find in a sign language dictionary, the meaning of the gesture is further emphasized in slightly imperfect bright red typography. Always on your side, What Ever Wine is the bottle you reach for when the frustration of the day leaves you speechless. This wine invites you to cast your problems aside, pop the cork and sigh, "What ever!" Clever, cute and casual, What Ever Wine urges you to let go and relax. Photo Credits: [Tony Mott](http://www.tonymott.com.au) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Playful Branding:** Opportunity for brands to create engaging and relaxed designs that resonate with consumers. - **Nostalgic Packaging:** Chance to tap into consumers' desire for nostalgic and humorous designs that evoke fond memories. - **Expressive Typography:** Innovative use of typography to enhance the meaning and personality of a product's branding. ### Industries Being Reshaped - **Wine and Spirits:** Wine brands can leverage playful and nostalgic branding to attract younger consumers looking for unique experiences. - **Graphic Design:** Graphic design agencies can explore new approaches to design packaging that captures consumers' attention through nostalgia and humor. - **Marketing and Advertising:** Marketers can utilize expressive typography as a way to create memorable and impactful brand messaging. ## Related on Trend Hunter - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Burger-Friendly Wine Ranges](https://www.trendhunter.com/trends/greasy-fingers-wines.md) - [Serendipitous Red Wines](https://www.trendhunter.com/trends/here-by-chance.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Curated European Wine Collections](https://www.trendhunter.com/trends/curated-european-wine.md)