# Erecting a 16 Tonne Ice Pop: Publicity Stunt Ends in Disaster By Greg Ponesse | Published 2005-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/what-companies-will-do-for-publicity References: [cbc](http://www.cbc.ca/storyview/MSN/world/national/2005/06/22/popsicle-050622.html) An attempt to erect a 16-tonne ice pop in a New York square froze traffic and created a sticky situation for the company behind the stunt. The soft-drink maker Snapple tried to get into the Guinness World Records book by installing the 7½-metre confection in downtown Manhattan on Tuesday. As a construction crane began to haul it upright, a pink tide of kiwi-strawberry-flavoured fluid spread across Union Square. The slush forced pedestrians to flee for higher ground. Firefighters closed off several roads, fearing that vehicles and bicycles could slip. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 74% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Publicity Stunts Gone Wrong:** Business professionals can explore innovative ways of creating impactful publicity stunts while minimizing risk and negative publicity. - **Record-breaking Attempts:** Business professionals can explore new opportunities to achieve world records and leverage them for brand recognition and increased sales. - **Food and Beverage Innovations:** Business professionals can explore creative ways to innovate food and beverage products and experiences that stand out from their competitors. ### Who This Affects Most - **Advertising:** Business professionals can innovate new ways of advertising, such as using publicity stunts, to reach new audiences. - **Food and Beverage:** Business professionals can innovate new products and experiences within the food and beverage industry to stand out and attract customers. - **Event Planning:** Business professionals can innovate new event planning strategies to create more impactful and engaging experiences for attendees. ## Related on Trend Hunter - [Satirical Popsicle Snacks](https://www.trendhunter.com/trends/eat-the-rich-popsicles.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Billionaire-Shaped Ice Pops](https://www.trendhunter.com/trends/mschf-eat-the-rich.md) - [Soft Serve Dispenser Billboards](https://www.trendhunter.com/trends/soft-serve-dispensing-billboard.md) - [Sweet-and-Sour Ice Pops](https://www.trendhunter.com/trends/bomb-pop-1.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md) - [Icy Branded Soda Experiences](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar.md) - [Collectible Treat Pop-Ups](https://www.trendhunter.com/trends/the-kind-frozen-bar.md)