# What Billionaires Want for Christmas By Rose A. Valenta | Published 2007-12-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/what-billionaires-want-for-christmas2 References: [online.wsj](http://online.wsj.com/article/SB119699206401316591.html?mod=weekend_leisure_banner_left) & [online.wsj](http://online.wsj.com/article/SB119699206401316591.html?mod=weekend_leisure_banner_left) The Wall Street Journal reports a record number of billionaires in the U.S. and says that there are many gift ideas for the “Gilded Age.” Among the [most luxurious](https://www.trendhunter.com/trends/bottega-veneta-jenga) is a $1.4 million submarine, a $1.6 million [private concert](https://www.trendhunter.com/trends/gibson-brands) by the Kirov Orchestra, yacht charters, jewelry, expensive estates, and get this, even something I can do – a commissioned biography! Have notebook, will travel! **Implications** - As the world climbs its way out of the recent recession, it would appear the rich are only getting richer and the products they are purchasing are getting more extravagant. As a result, the market for these [extravagant gifts](https://www.trendhunter.com/trends/maison-louis-jadot) is growing. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 27% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Gifting:** The trend for luxurious gifting for the ultra-rich continues to grow year on year, with ever-more outrageous options now available. - **Experiential Gift Giving:** There is an increasing trend for billionaires and the ultra-rich to give experiences as gifts rather than physical items. - **Personalized Gift Giving:** There is a growing trend for bespoke, one-of-a-kind gift options that offer a truly personalized experience for the recipient. ### Where This Applies - **Luxury Goods:** Manufacturers of luxury goods and high-end retailers could capitalize on this trend by creating ever-more exclusive and extravagant gift options for the super-rich. - **Experience Economy:** Companies that specialize in creating one-of-a-kind experiences, such as travel agencies and event planners, could create exclusive, high-priced gift packages tailored for billionaires and the ultra-rich. - **Publishing and Biography:** There is a growing sub-industry of bespoke publishing for personalized biographies and memoirs that could cater to billionaires who want to gift a truly unique item to a loved one. ## Related on Trend Hunter - [Ultra-Luxurious Bejeweled Cards](https://www.trendhunter.com/trends/billionaire-card.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Billion-Dollar Yacht Concepts](https://www.trendhunter.com/trends/gquest-goliath-series-gigayacht.md) - [Hyper-Luxury Submersible Superyachts](https://www.trendhunter.com/trends/migaloo-m5-superyacht.md) - [Luxury Game Sets](https://www.trendhunter.com/trends/luxury-board-game.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [Luxe Holiday-Themed Campaigns](https://www.trendhunter.com/trends/chteau-divoires.md) - [Luxury Rapper-Approved Cognacs](https://www.trendhunter.com/trends/505-edition-branson-cognac.md) - [Opulent Dragon-Themed Pens](https://www.trendhunter.com/trends/montblanc-3.md)