# Phantasmal Goth Editorials Lea T is Positively Ghostly in What About Mag #1 By Vasiliki Marapas | Published 2014-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/what-about-mag-1 References: [wearesodroee](http://wearesodroee.com/2014/04/16/lea/) & [whataboutmag](http://www.whataboutmag.com/) What About Mag #1 features a [vampire-looking](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) Lea T in its second issue. T rocks flowing mermaid tresses, [inky lipstick](https://www.trendhunter.com/trends/rouge-noir) and matching [ebony nail polish](https://www.trendhunter.com/trends/lip-embalms). In one shot, her lipstick is painted on to look as though it is leaking off her lips and dripping down her throat, while her fingers are painted the same shade. Because the photos are black and white, the overall effect is positively terrifying; it appears as though T has just gorged on the blood of her enemies, leaving a sticky mess behind. The other shots are more supernatural, with photographer Jacques Dequeker playing with the effects to make T look like a phantom, or similarly unearthly entity. Despite the haunting vibe and T's cadaverous look, this What About Mag #1 editorial is surprisingly sexy. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Phantasmal Goth Fashion:** Opportunity to disrupt the fashion industry by incorporating eerie and otherworldly elements in clothing design and marketing. - **Supernatural Photography:** Opportunity to disrupt the photography industry by experimenting with supernatural effects and themes. - **Dark Beauty Products:** Opportunity to disrupt the beauty industry by introducing goth-inspired makeup, nail polish and hair products for consumers seeking a haunting look. ### Industries Being Reshaped - **Fashion:** Fashion designers and marketers can explore incorporating eerie and otherworldly elements in their clothing designs and marketing campaigns. - **Photography:** Photographers can experiment with supernatural effects and themes to create unique and captivating images. - **Beauty:** Beauty companies can introduce goth-inspired makeup, nail polish and hair products for consumers seeking a haunting look. ## Related on Trend Hunter - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Black-Colored Lip Tint Sets](https://www.trendhunter.com/trends/romnd-black-lip.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)