# Antioxidant-Rich Watermelon Waters The 'What a Melon' Line Provides a Healthy Alternative to Juice By Katherine Pendrill | Published 2016-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/what-a-melon References: [foodbev](http://www.foodbev.com/news/watermelon-water-brand-what-a-melon-launches-in-the-uk/) & [shop.whatamelonwater](https://shop.whatamelonwater.com/) A new brand called What a Melon recently launched a line of [watermelon-based waters](https://www.trendhunter.com/trends/milkish-watermelon-seedmilk) at [Whole Foods](https://www.trendhunter.com/trends/complete-hydration) and [Planet Organic](https://www.trendhunter.com/trends/bamboo-water) locations in the UK. With recent news that pop superstar Beyoncé is a fan of the fruit-based beverage, the brand is likely to appeal to health-conscious consumers looking for a refreshing new way to hydrate. What a Melon is a line of functional drinks made from"100% natural watermelon water." Positioned as a healthy alternative to coconut water, the watermelon-based beverage is rich in potassium and electrolytes. In addition, the drink contains the antioxidant lycopene and the amino acid citruline, both of which aid in muscle recovery. As a result, the drink is perfect for rehydrating after a workout or simply cooling off on a warm summer day. Similar to maple and birch waters, What a Melon gives consumers a simple way to rehydrate and up their nutrient intake at the same time. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Watermelon Water Trend:** With the launch of What a Melon, the watermelon water trend gains momentum as consumers look for alternatives to sugary drinks. - **Functional Drink Trend:** Functional drinks like What a Melon provide a way for consumers to get essential nutrients and hydration in a convenient and tasty way. - **Celebrity Endorsement Trend:** Beyoncé's endorsement of What a Melon highlights the power of celebrity influence in the food and beverage industry. ### Who This Affects Most - **Beverage Industry:** As consumers seek healthier beverage options, companies in the beverage industry can capitalize on the rising trend of functional and nutritious drinks like What a Melon. - **Health and Wellness Industry:** What a Melon's focus on health and wellness shows the potential for companies in this industry to create unique products that cater to the growing demand for healthy options. - **Celebrity Marketing Industry:** Beyoncé's endorsement of What a Melon highlights the opportunities for companies in the celebrity marketing industry to leverage influencer partnerships to promote their products and reach new audiences. ## Related on Trend Hunter - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Electrolyte-Packed Health Drinks](https://www.trendhunter.com/trends/biolyte.md) - [Sugar-Free Watermelon Liquid Supplements](https://www.trendhunter.com/trends/morning-recovery1.md)