# Long-Haired Rebeltography Whalen Bryce Shoots the 'I'M Not That Girl' Editorial for Gia Magazine By Chalaine Mantha | Published 2011-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whalen-bryce References: [designscene.net](http://www.designscene.net/2011/02/girl-whalen-bryce-gia-magazine.html) & [whalenbryce](http://www.whalenbryce.com/) The 'I'M Not That Girl' editorial for the 4th issue of Gia Magazine was photographed by Whalen Bryce and features model Sofia Krawczyk. The rebeltastic shoot plays up Sofia's [long blonde hair](https://www.trendhunter.com/trends/main-character-hair) and features jet-black fashion pieces. Whalen Bryce captures the long-legged model in sultry, playful and hair-whipping poses. Sofia Krawczyk wears a lot of [leather, including shorts, dresses, jackets](https://www.trendhunter.com/trends/modeloffduty-essentials) and shoes. Hemlines go way up in this badass thigh-showing shoot. **Implications** - The [carefree look](https://www.trendhunter.com/trends/contemporary-femininity) of long-hair continues to remain highly favorable among women who are tired of the stress of perfect appearances. Companies that cater to this rebelling demographic of carefree women will likely find that these consumers appreciate the attention. Many companies have shied away from catering toward tomboys, therefore offering an untapped demographic for new companies to jump on. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Long-haired Rebellion:** Opportunity for companies to cater to the rebellious demographic of carefree women who prefer a carefree and natural look. - **Badass Fashion:** Potential for companies to create edgy and jet-black fashion pieces that appeal to women embracing their rebellious side. - **Thigh-showing Style:** Innovative companies can explore daring fashion designs that emphasize exposed thighs, appealing to women seeking a bold and confident image. ### Who This Affects Most - **Haircare:** Disruptive innovation opportunity in the haircare industry with the development of products tailored to the specific needs of long-haired rebel consumers. - **Fashion:** Opportunity for fashion brands to create alternative and edgy clothing lines that cater to the rebellious women who embrace the 'badass' style. - **Beauty:** Potential for beauty companies to target the untapped demographic of carefree women who prefer a natural and effortless look. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md)