# Whale Tail Hand Poses Project 551 to End Whaling By Elsa Blaine | Published 2008-08-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/whale-tail-hand-poses-project-551-to-end-whaling References: [adsoftheworld](http://adsoftheworld.com/media/print/ifaw_whale_tail_1) & [project551.org](http://www.project551.org/) Project 551 is a web based awareness project to, “show just how many people support whales and want to see an end to whaling.” The name of the project, founded by the [International Fund for Animal Welfare](https://www.trendhunter.com/trends/dawn) (IFAW), is rooted in the fact that 551 whales were killed last season by the [Government of Japan](https://www.trendhunter.com/trends/enough) in the Southern Ocean Whale Sanctuary last season alone. Founded in 1969 in Canada, the project has more than 2 million supporters and a , “global team of campaigners, legal and political experts and scientists works to reduce the [commercial exploitation of wildlife](https://www.trendhunter.com/trends/food-lion1); preserve vital habitats; protect cats and dogs; and provide emergency relief to animals in crisis.” The IFAW is looking for support for whales by uploading a picture of yourself with your hands forming the shape of a whale's tail. The images will be used in TV commercials, posters and a 'Big Book', a “whale sized” book of photos. The 'Big Book' will be given to the Australian government to encourage its ongoing opposition to whale hunting. So, you can support a good cause and maybe have a cute picture of yourself published. Images 1, 3, 5 and 6 are from official IFAW campaign posters, the others are wonderful images of supporters of Project 551. Below is another whaling awareness campaign. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 50% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Project 551:** IFAW's online project to end whaling by using innovative marketing strategies. - **Hand Gestures for Causes:** The use of hand gestures as a visual symbol to support a cause. - **Animal Welfare Advocacy:** A global movement focused on animal welfare via advocacy and innovation. ### Industries Being Reshaped - **Nonprofit Organizations:** Non-governmental organizations aimed at advocating animal welfare and environmental protection. - **Marketing and Advertising:** The use of innovative marketing strategies in promoting social welfare campaigns. - **Photography and Publishing:** The use of innovative photography and publishing strategies to raise social awareness. ## Related on Trend Hunter - [Whale-Inspired In-Ear Monitors](https://www.trendhunter.com/trends/planar-hifi-iems.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Manatee-Spotlighting 3D Billboard Displays](https://www.trendhunter.com/trends/west-indian-manatee.md) - [Interactive Transparency Tracking Tools](https://www.trendhunter.com/trends/transparency-tracking-tool.md) - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Oceanic Conservation Merch Collections](https://www.trendhunter.com/trends/stop-shop-bags.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Marine-Inspired Mouse Concepts](https://www.trendhunter.com/trends/arjun-vallabheshwar.md)