# Vegan Collagen Tortilla Chips Whale Sperm Tortillas Share the Benefits of Vegan Collagen By Laura McQuarrie | Published 2023-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whale-sperm-tortillas References: [bloomberg](https://www.bloomberg.com/news/articles/2023-06-30/ai-hot-sauce-truffle-negronis-fancy-food-show-2023-shapes-world-eating-trends) & [linkedin](https://www.linkedin.com/posts/rob-ehrlich-a8666015b_incredible-success-at-fancy-food-show-nyc-activity-7079117459508604929-VuVz)  At the 2023 Summer Fancy Food Show, [Vegan Rob's](https://www.trendhunter.com/trends/ingenious-vegan) captivated the interests of event attendees with [Whale Sperm Tortillas](https://www.trendhunter.com/trends/sourdough-buckwheat-tortillas) that share the benefits of vegan collagen. Thanks to an attention-grabbing name, these harmless plant-powered snacks bring awareness to the functional benefits of [plant-based collagen](https://www.trendhunter.com/trends/singing-pastures) for skin and joints. Consumers' constant craving for novelty drives brands to use attention-grabbing branding strategies to highlight the benefits of tried-and-true plant-powered ingredients. These chips succeed in captivating consumer attention and effectively communicating the beneficial, nutritious properties of vegan collagen, enticing them to explore and embrace a more sustainable form of familiar snacks. The brand's newest snacks are set to begin appearing in stores as of August 2023. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 87% | Activity: 97% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Collagen:** Opportunity for brands to develop more plant-based products that offer the benefits of collagen for skin and joints. - **Attention-grabbing Branding:** Brands can utilize attention-grabbing strategies to highlight the benefits of their products and attract consumer attention. - **Sustainable Snacks:** Brands can explore the creation of sustainable and plant-powered versions of familiar snacks to meet consumer demand for healthier options. ### Who This Affects Most - **Food and Beverage:** Innovative brands in the food and beverage industry can develop plant-based collagen products and use unique branding strategies to capture consumer attention. - **Beauty and Skincare:** Beauty and skincare industries can incorporate plant-based collagen in their products to offer natural and sustainable alternatives for improving skin health. - **Health and Wellness:** Health and wellness companies can tap into the trend of plant-based collagen to create products that cater to the growing demand for natural and functional ingredients. ## Related on Trend Hunter - [Hemp-Based Taquitos](https://www.trendhunter.com/trends/plantbased-taquitos.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Protein-Rich Seaweed Snacks](https://www.trendhunter.com/trends/kelpeat-snack.md) - [Chaya-Made Tortilla Chips](https://www.trendhunter.com/trends/yax-chaya-tortilla-chips.md) - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md) - [Vegan Tuna Prototypes](https://www.trendhunter.com/trends/loryma.md) - [Meaty Plant-Based Burritos](https://www.trendhunter.com/trends/beyond-steak-chimichurri-burrito.md) - [Crunchy Cactus Chips](https://www.trendhunter.com/trends/cactus-crunch-tortilla-chips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md)