# Bendy Digital Books The Wexler Flex One is a Twistable E-Reader By Sarah Moore | Published 2012-06-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wexler-flex-one References: [gizmag](http://www.gizmag.com/wexler-flex-one-flexible-ereader/22856/) & [wexler-global](http://wexler-global.com/products/79/347) Wexler Flex ONE is the first E-Reader to incorporate the bendable Electronic Paper Display technology developed by [LG](https://www.trendhunter.com/trends/lg). This tablet is the closest thing to the tactile feel of a traditional book while still being digital as it bends and folds in your hands thanks to the [flexible screen](https://www.trendhunter.com/trends/stretchable-display) which is controlled through a D-pad and physical buttons. It is also has the thinnest screen of any other E-Book on the market and boasts almost double the storage size, 8 GB, of the newest [Kindle](https://www.trendhunter.com/trends/colorsoft). Despite the thin and flexible nature of the screen it has reportedly survived some grueling testing and is nearly shatterproof. The stretchy reader is also good on batteries as it can go weeks between charges even throughout dedicated reading. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 47% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Bendable Electronic Paper Display:** Opportunity for innovation in creating flexible and durable electronic displays for various applications. - **Tactile Digital Reading Experience:** Potential for disruptive innovation in designing e-readers that mimic the feel of traditional books for enhanced user engagement. - **Extended Battery Life for E-readers:** Opportunity for innovation in developing power-efficient technologies to extend the battery life of e-readers for longer reading sessions. ### Sectors Adopting This - **Electronic Display Technology:** Disruptive innovation potential in developing bendable electronic paper displays for applications beyond e-readers, such as flexible smartphones or wearable devices. - **Publishing and E-book Industry:** Opportunity for disruptive innovation in creating e-readers with tactile features to enhance the reading experience and attract more users to digital books. - **Battery Technology:** Opportunity for innovation in developing advanced battery technologies to improve the battery life of electronic devices, specifically e-readers, and reduce the need for frequent charging. ## Related on Trend Hunter - [Folding E Ink eReaders](https://www.trendhunter.com/trends/mooink-v.md) - [Book-Like Dual-Screen eReaders](https://www.trendhunter.com/trends/inkreader-duo.md) - [Efficient Dual-Screen eReaders](https://www.trendhunter.com/trends/gemini-dual-screens-wisdom-eink-book.md) - [Dual-Screen E Ink Readers](https://www.trendhunter.com/trends/inkreader.md) - [Stylus-Friendly eReader Tablets](https://www.trendhunter.com/trends/kobo-elipsa-2e.md) - [Chromatic High-Resolution eReaders](https://www.trendhunter.com/trends/pocketbook-inkpad-color-3.md) - [Hybrid eReader Tablet Devices](https://www.trendhunter.com/trends/durobo-krono.md) - [Rotating-Screen Laptops](https://www.trendhunter.com/trends/thinkbook-twist.md) - [Full-Color E-Ink Tablets](https://www.trendhunter.com/trends/b1-pro-max.md)