# Eco-Luxury Timepieces The WEWOOD Watch is Made of 100% Natural Wood By Milla Kiss | Published 2012-01-12 | Updated 2012-01-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/wewood-watch References: [fashionblog.it](http://www.fashionblog.it/post/15223/pitti-uomo-gli-orologi-100-legno-we-wood) & [facebook](https://www.facebook.com/media/set/?set=a.128867250488978.10089.122168911158812&type=1) The WEWOOD watch collection, presented at the 2012 FW Pitti Uomo Fashion Fair in Florence, is the highest expression of sustainable eco-luxury. The Italian brand offers a [wide range of modern-classic wristwatches](https://www.trendhunter.com/trends/tadao-ando-x-cauny) made out of 100% timber. The WEWOOD timepieces range is extremely colorful and light thanks to the unique and exclusive variety of wood types used, like maple, vengé and even Guaico. The WEWOOD watch collection claims to be hypo-allergenic, free of toxic chemicals with Myota movement system. In addition, the brand is [eco-sustainable](https://www.trendhunter.com/trends/heinemann-oceania) thanks to its alliance with [American Forests](https://www.trendhunter.com/trends/restaurant-leadership-academies) as its tree-planting partner. For every WEWOOD watch sold a new tree is planted. The WEWOOD watch collection offers three wristwatch designs, called WEWOOD DATE, WEWOOD JUPITER and WEWOOD CRONO. Additional Photos: https://www.facebook.com/media/set/?set=a.126502404058796.9522.122168911158812&type=1 ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Eco-luxury Timepieces:** The WEWOOD Watch is Made of 100% Natural Wood - **Sustainable Fashion Accessories:** WEWOOD Offers Hypo-Allergenic and Eco-Sustainable Timepieces - **Wooden Timepieces:** WEWOOD Creates Colorful and Light Wristwatches Using Unique Wood Types ### Sectors Adopting This - **Fashion and Accessories:** There is an opportunity to innovate and create sustainable fashion accessories using natural materials. - **Eco-sustainability:** There is a growing market for eco-sustainable products, including in the luxury space. - **Timber Industry:** There is an opportunity for the timber industry to innovate and create new sustainable products like wooden timepieces. ## Related on Trend Hunter - [Sustainable Luxury Wristwatches](https://www.trendhunter.com/trends/circular-1-grenat-dial.md) - [Nature-Inspired Timepieces](https://www.trendhunter.com/trends/zm-urban-green.md) - [Moody Malachite Stone Timepieces](https://www.trendhunter.com/trends/zenith-super-sea-wolf-compression-diver.md) - [Japanese Woodwork-Inspired Watch Designs](https://www.trendhunter.com/trends/japanese-woodwork.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Plant-Based Leather Smartwatch Bands](https://www.trendhunter.com/trends/reclassic-apple-watch-band.md) - [Fiberglass-Infused Woven Ceramic Watches](https://www.trendhunter.com/trends/urwerk-ur230-polaris.md) - [Sustainable Smartwatch Straps](https://www.trendhunter.com/trends/native-union-reclassic.md) - [Pearlescent Neutral-Toned Watches](https://www.trendhunter.com/trends/casio-america.md)