# Limestone-Based Sustainable Wetsuits NOAH Releases a New Set of Mindfully Designed Wetsuits By Amy Duong | Published 2022-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wetsuits-2 References: [hypebeast](https://hypebeast.com/2022/7/noah-sustainable-wetsuits-release-info)  Fashion imprint [NOAH](https://www.trendhunter.com/trends/noah-3) introduces another design to join its [Surf Line](https://www.trendhunter.com/trends/surf-block-maui) with the latest wetsuit silhouette that is made using the progressive Yamamoto #40 neoprene fabrication. It is made to be worn by triathletes and surfers across the close and it is traditionally crafted using a synthetic rubber-based neoprene that was made in the 30s by [DuPont](https://www.trendhunter.com/trends/armoredge). Fast forward to the 60s, Japan's Yamamoto corporation created a new process that creates neoprene using calcium carbonate that is found in limestone. This was the chosen material as it is not based on petroleum and uses hydroelectric power whilst recycling its wastewater. The new design comes in four different graphic detailed options at the front including Core Logo, the Sandpiper graphic, Oysterman, or Tulips. Image Credit: NOAH ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 20% | Activity: 1% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Sustainable Wetsuits:** NOAH's limestone-based wetsuits disrupt the traditional synthetic rubber-based neoprene industry by offering a more eco-friendly alternative. - **Yamamoto #40 Neoprene Fabrication:** The use of Yamamoto #40 neoprene fabrication for wetsuits offers a new opportunity for eco-conscious competitors in the triathlon and surfing industries. - **Limestone-based Materials:** The use of limestone-based materials in wetsuit production opens up opportunities for similar eco-friendly innovations in other industries. ### Industries Being Reshaped - **Surfing:** NOAH's sustainable wetsuits offer an eco-friendly option for competitors and enthusiasts in the surfing industry. - **Triathlon:** The Yamamoto #40 neoprene fabrication utilized by NOAH's wetsuits presents an opportunity for eco-conscious competitors in the triathlon industry. - **Materials Manufacturing:** The use of limestone-based materials in wetsuit production introduces opportunities for eco-friendly material production across industries. ## Related on Trend Hunter - [Sustainable Ocean Waste Swimwear](https://www.trendhunter.com/trends/ocean-flex.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Bespoke Scuba Diving Drysuits](https://www.trendhunter.com/trends/diving-drysuit.md) - [Wetsuit Rental Programs](https://www.trendhunter.com/trends/wetsuit-rental-program.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Eco-Friendly 3D-Printed Surfboards](https://www.trendhunter.com/trends/paradoxal-surfboards.md) - [Progressive Protein-Material Fashion](https://www.trendhunter.com/trends/brewed-protein.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md)