# Charitable Village-Building Games WeTopia Turns In-Game Item Purchases into Real-World Donations By Michael Hines | Published 2011-12-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/wetopia References: [springwise](http://www.springwise.com/non-profit_social_cause/facebook-game-enables-real-world-social-good/) & [wetopia](http://www.wetopia.com/) Gamers looking to do some good in the world are going to fall bum over noggin' for WeTopia. WeTopia is a new online game designed to turn the hours spent building a virtual town or city into [charitable donations](https://www.trendhunter.com/trends/charityexplorer). WeTopia was created by Sojo Studios and is free to play. The game centers around [building a village](https://www.trendhunter.com/trends/after-inc-game) and filling it with things its villagers need to live. Certain in-game items like trees and vitamins cost real-world money to purchase. When purchased, Sojo Studios donates the real-life version of that item to a charity in need. "Joy Points" for items can also be earned by watching ads or through making a charitable donation. WeTopia is currently partnered with 12 non-profit organizations performing charitable deeds around the globe. In these tight financial times its tough to get people to donate money to worthy causes. Games like WeTopia are a great way to reward people for donating. **Contact Information** WeTopia [website](http://www.wetopia.com/) WeTopia on [Facebook](https://www.facebook.com/apps/application.php?id=164612276910929&v=app_227698805184) WeTopia on [Twitter](http://twitter.com/#!/sojostudios) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Virtual Charitable Donations:** The trend of integrating virtual experiences with real-world charitable donations presents opportunities for businesses to create innovative platforms that incentivize users to give back. - **Gamification for Social Good:** The trend of using game mechanics to engage and motivate users to support charitable causes offers businesses the chance to develop interactive experiences that drive social impact. - **Partnerships Between Gaming and Charitable Organizations:** The trend of collaboration between gaming companies and non-profit organizations paves the way for disruptive innovation in creating mutually beneficial platforms that generate charitable donations. ### Where This Applies - **Gaming:** The gaming industry can explore opportunities to create games that integrate charitable donations, encouraging users to participate in virtual experiences while benefiting real-world causes. - **Technology:** The technology industry can leverage advancements in virtual reality and gamification to create immersive experiences that empower users to make social contributions. - **Non-profit:** Non-profit organizations can embrace gamification techniques to engage a wider audience and drive fundraising efforts through innovative collaborations with gaming companies. ## Related on Trend Hunter - [Mobile Cozy Life-Simulation Games](https://www.trendhunter.com/trends/heartopia.md) - [Impactful Gaming Experiences](https://www.trendhunter.com/trends/humanity-games.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Charitable Farming Game Bundles](https://www.trendhunter.com/trends/down-on-the-farm.md) - [Do-Good Metaverse Campaigns](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon.md) - [Mental Health-Supporting Games](https://www.trendhunter.com/trends/paradise-island.md) - [Mission-Based Play Metaverses](https://www.trendhunter.com/trends/windy-weatherfoot-game.md) - [Gamified Charity Events](https://www.trendhunter.com/trends/park-beyond.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md)