# Wet T-Shirt Editorials The Latest Issue of Maxim Stars a Sensual Jessica Alba By Meghan Young | Published 2014-07-31 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/wet-tshirt-editorial References: [fashiongonerogue](http://www.fashiongonerogue.com/jessica-alba-maxim-september-2014-shoot-bikinis/) & [maxim](http://www.maxim.com/girls-of-maxim/jessica-alba-maxim-september-cover-girl) American actress Jessica Alba channels her inner Nancy Callahan for the wet t-shirt editorial. Although she ditches the blonde for her natural brunette locks, the svelte stunner can be seen in Callahan's stripper getup, along with a darker look, in the upcoming “Sin City: A Dame to Kill For” movie. Yet over the last couple of year, Alba has proven she is more than a hot body and pretty face with Honest Company. The wet t-shirt editorial is set to appear in the September 2014 issue of Maxim. In the accompanying article, she says, “If you put your whole identity behind [the entertainment industry], it’s brutal. It chews you up and spits you out; it spits out a lot of people.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 73% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Branding:** Opportunity for celebrities to create and market their own product lines and businesses based on their personal brand. - **Body Positivity:** Opportunity for brands to celebrate diverse body types and challenge traditional beauty standards. - **Magazine Editorials:** Opportunity for magazines to create visually striking and provocative editorial content to attract readers. ### Where This Applies - **Entertainment:** Opportunity for the entertainment industry to create platforms for celebrities to expand their personal brands beyond acting. - **Fashion:** Opportunity for fashion brands to promote body positivity and inclusive messaging in their campaigns and designs. - **Publishing:** Opportunity for publishing companies to leverage provocative editorial content to drive magazine sales and digital subscriptions. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Sleek Printed Swimwear Collections](https://www.trendhunter.com/trends/dolly.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md)