# Plant-Powered Wet Dog Foods Omni's Wet Food for Dogs is Juicy, Fibrous and Meat-Like By Laura McQuarrie | Published 2023-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wet-food-for-dogs References: [vegconomist](https://vegconomist.com/food-and-beverage/pet-food/omni-meat-style-wet-food-dogs/) & [omni.pet](https://omni.pet/)  UK-based [vegan dog food brand](https://www.trendhunter.com/trends/marsapet-introduced) [Omni](https://www.trendhunter.com/trends/omni-vegan-dog-food) is expanding its range of pet food products to include a juicy, fibrous, [meat-style wet food for dogs](https://www.trendhunter.com/trends/hearty-stews). In the range, pet parents will find beef-style and chicken-style wet food options, both of which are packed with vegetables to deliver plenty of health benefits, plus the mouthfeel that pets crave. Plant-based and planet-friendly dog food is becoming more common, especially with vet-approved, scientifically backed formulas that deliver all the nutrients that pets need. According to the brand, pets consume 20% of the world’s meat and fish supply, and feeding a dog a meat-based diet is responsible for as many emissions as driving a Land Cruiser SUV for a year. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 27% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Plant-based Dog Foods:** The popularity of plant-based and planet-friendly dog food is increasing, driven by vet-approved formulas and the desire to reduce environmental impact. - **Juicy, Fibrous Wet Dog Foods:** The introduction of juicy, fibrous wet dog foods that mimic the texture of meat offers pet owners a healthier alternative to traditional meat-based options. - **Health Benefits From Vegetable-enriched Dog Foods:** The inclusion of vegetables in dog foods provides health benefits for pets, making them a desirable option for conscientious pet parents. ### Industries Being Reshaped - **Vegan Dog Food:** The expanding range of plant-based dog food products presents a disruptive innovation opportunity in the vegan pet food industry. - **Pet Food Manufacturing:** Manufacturers of wet dog foods can tap into the growing demand for juicy, fibrous options that provide a meat-like experience for pets. - **Sustainable Pet Food:** The emphasis on reducing environmental impact in pet food choices creates opportunities for brands to develop and market vegetable-enriched, planet-friendly options. ## Related on Trend Hunter - [Balanced Vegan Dog Foods](https://www.trendhunter.com/trends/omni-vegan-dog-food.md) - [Planet-Friendly Dog Foods](https://www.trendhunter.com/trends/the-pack.md) - [No-Meat Dog Meals](https://www.trendhunter.com/trends/pawco.md) - [Vegan Dog Food Brands](https://www.trendhunter.com/trends/vplanet.md) - [Allergy-Friendly Vegan Dog Foods](https://www.trendhunter.com/trends/hownd-plant-powered-superfood.md) - [Allergy-Friendly Dog Foods](https://www.trendhunter.com/trends/allergy-friendly-dog-food.md) - [Plant-Based Dog Diets](https://www.trendhunter.com/trends/university-of-nottingham.md) - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Alt Protein Dog Meals](https://www.trendhunter.com/trends/high-protein-food-for-dogs.md)