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# Festive Airline Publicity Stunts
The WestJet Christmas Miracle Answered Passengers' Wishes

By Meghan Young | Published 2013-12-10 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/westjet-christmas-miracle
References: [neatorama](http://www.neatorama.com/2013/12/10/WestJet-Christmas-Miracle/) & [westjet](http://www.westjet.com)

The WestJet Christmas Miracle truly shows what the season of giving is all about. Not to mention how far a well-meaning publicity stunt can go. Instead of relying on age-old tactics that usually focus more on the benefits for the company than the customer, this happy event proves that doing good goes a longer way than being selfish (no matter how unselfish a brand thinks they are being).

Armed with a jolly Santa and some helpful elves, the WestJet Christmas Miracle gathered the wishes of passengers flying from Toronto to Calgary and Hamilton to Calgary. From big televisions to socks and underwear, 'elves' then rushed to stores while the passengers were in the air to buy and wrap their gifts, which was then delivered at the luggage carousel.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 33% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What's Driving This Trend

- **Customer-centric Publicity Stunts:** Brands can disrupt the industry by creating publicity stunts that genuinely benefit the customer and foster goodwill.
- **Real-time Personalized Gifting:** Opportunity for companies to leverage technology and logistics to deliver personalized gifts to customers in real-time.
- **Emotional Brand Experiences:** Brands can create memorable and emotional experiences for customers by going above and beyond their expectations.

### Who This Affects Most

- **Airline Industry:** Airlines can differentiate themselves and build stronger customer loyalty through innovative and customer-centric initiatives like WestJet's Christmas Miracle.
- **Retail Industry:** Retailers can explore partnerships with airlines and leverage real-time gifting opportunities to enhance customer experiences and drive sales.
- **Event Planning Industry:** Event planners can incorporate emotional brand experiences in their strategies to create impactful and memorable moments for clients and attendees.

## Related on Trend Hunter

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- [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md)
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- [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md)
- [Festive In-Flight Experiences](https://www.trendhunter.com/trends/festive-inflight-experiences.md)
- [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md)
- [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md)