# Flight Time Alteration Pranks This WestJet April Fools Joke Changes AM and PM Depatures to Metric By Eric Westcott | Published 2014-04-02 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/westjet-april-fools References: [youtube](https://www.youtube.com/watch?v=DcbO3hl3_F0) & [westjet](http://www.westjet.com/guest/en/deals/promo-code/april-fools-2014.shtml) With April first here, it's time for the annual [WestJet](https://www.trendhunter.com/trends/westjet-parents-wishlist) April Fool's joke. This year, WestJet changes all flight times from the pesky AM/PM system and embrace the metric time system. WestJet found that people were missing their flights by mixing up if their flights were in the AM or PM. With the metric system being the standard measurement in Canada, WestJet felt it is appropriate to embrace metric in a fuller force. This WestJet April Fool's joke comes after many others and doesn't disappoint in the laughs department. Metric time is added to the other [customer service pranks](https://www.trendhunter.com/trends/its-different-out-here) such as allowing pets in the cabins and child-free cabins with 'Kargo Kids.' WestJets April Fools pranks show how WestJet is a fun airline to fly with and that WestJet owners care about their customers. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **April Fool's Jokes:** Opportunity for airlines and other businesses to engage customers with lighthearted pranks that showcase their brand personality. - **Alternative Time Systems:** Potential for innovative companies to explore different time measurement systems that can simplify scheduling and avoid confusion. - **Customer Service Pranks:** Businesses can use playful pranks as a way to surprise and delight their customers, creating memorable experiences. ### Sectors Adopting This - **Airlines:** Airlines can leverage humor and pranks to build stronger connections with their passengers and create positive brand associations. - **Technology:** Technology companies can develop new tools and systems that utilize alternative time measurement methods to enhance efficiency and productivity. - **Hospitality:** Hotels and resorts can incorporate April Fool's pranks as part of their customer service strategies, enhancing guest experiences and fostering a sense of fun and enjoyment. ## Related on Trend Hunter - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [Coffee-Themed April Fool's News](https://www.trendhunter.com/trends/eight-oclock-coffee.md) - [April Fools Water Flavors](https://www.trendhunter.com/trends/mlf-wtr.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Jet Lag-Alleviating Airline Systems](https://www.trendhunter.com/trends/cabin-lighting-system.md) - [Internet Service-Enhanced In-Flight Experiences](https://www.trendhunter.com/trends/inflight-experiences.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Valentine's Day Flight Promotions](https://www.trendhunter.com/trends/valentines-day-flight.md) - [Comedic Cologne Campaigns](https://www.trendhunter.com/trends/new-fragrance-tech.md)