# Massive Macaron Cakes The Westin St. Francis Pays Tribute to the Parisian Confection in a Big Way By Meghan Young | Published 2013-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/westin-st-francis References: [refinery29](http://www.refinery29.com/macaroon-cake) & [facebook](https://www.facebook.com/WestinSF) March 20, 2013 was National Macaron Day and to celebrate, the Westin St. Francis created an impressive tribute to the beloved Parisian delicacy. The San Franscico-based hotel baked a lavish cake that could easily be considered the [largest in the country](https://www.trendhunter.com/trends/largest-cheesecake). It is a towering creation that boasts over 1,000 [handmade macarons](https://www.trendhunter.com/trends/sugar-cookie-mac-pops), which range in flavor from pistachio to rosewater to yuzu. A mouthwatering spectacle, the [Westin St. Francis hotel](https://www.trendhunter.com/trends/the-westin-kuala-lumpur) definitely didn't hold out when it came to celebrating this special occasion. It is made up of five tiers, the final one being the most impressive. It takes on a gigantic cone shape primarily comprised of the macarons it pays homage to. The other four tiers are ringed with macarons, which get larger as they near the base. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Dessert Cakes:** Restaurants and hotels can innovate and create large, visually striking desserts using beloved treats to attract customers. - **Food Tourism:** Cities and hotels can leverage unique food items and events to attract tourists and food enthusiasts. - **Creative Food Celebrations:** Businesses can create unique displays or events around special food days to increase brand recognition and customer engagement. ### Who This Affects Most - **Hospitality:** Hotels and restaurants can attract customers by offering unique and visually impressive desserts and culinary events. - **Food and Beverage:** Food companies can create visually striking desserts or use unique ingredients to attract customers. - **Tourism:** Cities and hotels can leverage unique food items and events to attract tourists. ## Related on Trend Hunter - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [DIY French Macaron Kits](https://www.trendhunter.com/trends/french-macaron-kit.md) - [Collaborative Spirit-Infused Macarons](https://www.trendhunter.com/trends/macarons-cocktail.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Macaron-Studded Ice Cream Bars](https://www.trendhunter.com/trends/macaron-strawberry-raspberry-ice-cream-bars.md) - [Supersized Celebration Cupcakes](https://www.trendhunter.com/trends/crumbs-colossal-cupcake.md) - [Seasonal Pumpkin-Flavored Macarons](https://www.trendhunter.com/trends/pumpkin-macaron.md) - [Layered Crepes Cake Desserts](https://www.trendhunter.com/trends/crpes-cake.md) - [Macaron Ice Cream Collections](https://www.trendhunter.com/trends/macaron-ice-cream.md)