# Hotel Fitness Outfit Programs The Westin New Balance Gear Lending Ensures Travellers Stay Active By Meghan Young | Published 2012-11-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/westin-new-balance-gear-lending References: [psfk](http://www.psfk.com/2012/11/hotel-lends-workout-clothes.html) & [westinnewbalance](http://westinnewbalance.com/) The [Westin](https://www.trendhunter.com/trends/sleep-training-for-grownups) New Balance Gear Lending program encourages people to keep up with their workouts even while travelling. In particular, it lends out fresh [fitness outfits](https://www.trendhunter.com/trends/staud-sport-1) so that travellers don't have to worry about packing additional items in their luggage, making for a lighter and more convenient trip. Partnering with New Balance, for a mere $5, hotel guests will be supplied with shoes, shorts and shirts, along with capri pants and sports bras for women. They even get to keep the brand new pair of socks. To access the Westin New Balance Gear Lending program, guests simply need to call Service Express. The program also provides [running routes](https://www.trendhunter.com/trends/olympian-meeting) at each location and helpful in-room video workouts. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 15% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Gear Lending Programs:** Adopting gear lending programs can enhance travel experiences by offering more convenient and efficient ways of packing. - **Fitness Outfit Rentals:** Renting fitness outfits is a great way to eliminate the burden of packing workout clothes and to promote active lifestyles while travelling. - **In-room Workout Videos:** Providing in-room workout videos can help hotels differentiate by delivering an innovative fitness experience that appeals to health-conscious travellers. ### Who This Affects Most - **Hospitality:** Hotels and other accommodation providers can offer gear lending programs and other fitness amenities to attract guests that prioritize health and wellness when traveling. - **Fitness:** Fitness apparel companies such as New Balance can partner with hospitality brands to offer gear lending programs and promote their products to a wider consumer base. - **Travel:** Travel agencies and tour operators can leverage gear lending programs and other fitness amenities to provide customers with unique and memorable travel experiences that promote their health and well-being. ## Related on Trend Hunter - [Hospitality Fitness Collabs](https://www.trendhunter.com/trends/arlo-hotels-alo-moves.md) - [In-Gym Hotels](https://www.trendhunter.com/trends/in-gym-hotel.md) - [Traveler-Targeted Bag Rentals](https://www.trendhunter.com/trends/the-borrow-bag-library.md) - [Runner Loyalty Perks](https://www.trendhunter.com/trends/loyalty-perks.md) - [Luxury Outwear Programs](https://www.trendhunter.com/trends/modernhaus-soho.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Business Traveler Wellness Guides](https://www.trendhunter.com/trends/corporate-traveler.md) - [Multi-Benefit Wellness Bundles](https://www.trendhunter.com/trends/hotel-x-toronto-2.md) - [Comprehensive Wellness Programs](https://www.trendhunter.com/trends/comprehensive-wellness-program.md)