# Fitness Gear Vending Machines Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear By Laura McQuarrie | Published 2014-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/westin-hotels-and-resorts References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/westin-hotels-twitter-activated-vending-machine-dispenses-free-running-gear/) & [runnersworld](http://www.runnersworld.com/general-interest/vending-machine-dispenses-free-running-gear) [Westin Hotels & Resorts](https://www.trendhunter.com/trends/the-westin-kuala-lumpur) set up a unique vending machine to encourage health, wellness and running a 5K marathon in New York on June 4th. The vending machine was loaded with gear like t-shirts, socks, shoes, shorts, sports bras and other [New Balance](https://www.trendhunter.com/trends/grey-days) [running gear](https://www.trendhunter.com/trends/run-city) that could only be released from the machine by tweeting “I want to run with @Westin.” The machine also let users specify their gender and size to assure that the gear fit properly. With a tweet, all of this gear was given out totally for free. The machine was set up with 75 units of gear and Westin Hotels & Resorts staff also handed out a couple extra items for those who came too late. This initiative is a fantastic way to show that fitness doesn’t have to be a challenge while you’re on the road. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Health and Wellness Vending Machines:** Opportunity for businesses to offer health and wellness products through vending machines. - **Social Media Integration:** Incorporating social media interactions into vending machines to engage customers and promote brand awareness. - **Customized Vending Experiences:** Providing personalized vending options based on gender, size, and specific customer preferences. ### Sectors Adopting This - **Hospitality:** Hotels and resorts can integrate vending machines to offer convenient access to fitness gear for health-conscious travelers. - **Retail:** Retail stores can explore the potential of vending machines to expand their product offerings and reach customers in new and unique ways. - **Fitness and Health:** Fitness and health-related businesses can leverage vending machines as an additional channel to provide workout gear and promote their brand. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [In-Gym Hotels](https://www.trendhunter.com/trends/in-gym-hotel.md) - [Pop-Up Vending Machines](https://www.trendhunter.com/trends/pop-up-vending-machine.md) - [Merchandise Vending Machines](https://www.trendhunter.com/trends/merchandise-vending-machine.md) - [Gamified Treadmill Experiences](https://www.trendhunter.com/trends/aviron-victory-treadmill.md) - [In-Hotel AI-Driven Workouts](https://www.trendhunter.com/trends/aidriven-workouts.md) - [In-Store Mixed-Reality Gyms](https://www.trendhunter.com/trends/worlds-smallest-gym.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md)