# Conscious-Focused Retail Stores ATLAS Opens its Doors in Westfield Century City By Debra John | Published 2025-01-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/westfield-century-city References: [atlasstores.co](https://www.atlasstores.co/) & [instagram](https://www.instagram.com/atlasstores/?hl=en)  [ATLAS](https://www.trendhunter.com/trends/atlas-home), a retail concept dedicated to supporting independent brands in fashion, beauty, and lifestyle, will open its first location at Westfield Century City on February 1. By providing a platform for emerging brands, ATLAS emphasizes "sustainability, [ethical production, and craftsmanship](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform)," catering to consumers seeking thoughtfully made products. The store features a curated selection of brands, each displayed with a dedicated section and an informational plaque outlining its background and mission. Designed with a coastal-inspired aesthetic, the space creates an inviting environment that encourages exploration and discovery, fueling a desire for curiosity. Beyond offering a [unique shopping experience](https://www.trendhunter.com/trends/ader-error-tokyo-space), ATLAS aims to address the challenges small brands face in gaining retail visibility; by facilitating direct consumer engagement, the store helps these brands connect with a broader audience. Featured brands include "Surf Trip Supply and Aisol for apparel, Kikiz Cosmeticz for beauty products, and Soleia Lane for artisanal candles, providing a diverse selection of products aligned with sustainable and ethical values." Image Credit: ATLAS ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 75% | Activity: 82% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainably-centered Commerce:** Retail formats prioritizing sustainability and ethical production are capturing the interest of consumers looking for socially responsible shopping options. - **Independent Brand Showcases:** Retail environments that spotlight independent and emerging brands offer unique platforms for discovery and consumer engagement. - **Curated Retail Experiences:** Thoughtfully designed store layouts that emphasize exploration enhance shopping experiences by creating inviting environments that encourage consumer curiosity. ### Where This Applies - **Sustainable Fashion and Beauty:** Growth opportunities are emerging in sustainable fashion and beauty industries as consumers increasingly favor ethically sourced and produced goods. - **Independent Retail Ventures:** Small retail outlets catering to niche markets of independent brands are gaining traction by providing uniqueness in the retail space. - **Experiential Retail Design:** Innovative design in retail spaces that prioritize experience and exploration is reshaping consumer expectations and habits. ## Related on Trend Hunter - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Luxurious Department Stores](https://www.trendhunter.com/trends/antidote.md) - [Immersive High-Fashion Retail Experiences](https://www.trendhunter.com/trends/bookstore-and-caf.md) - [Locally Focused Footwear Stores](https://www.trendhunter.com/trends/neighborhood-concept-store.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Luxury Collector-Focused Retail Experiences](https://www.trendhunter.com/trends/avi-co.md)