# Sticker-Free Laser-Etched Mangoes Westfalia Fruit is Eliminating Plastic Stickers with Etchings By Michael Hemsworth | Published 2024-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/westfalia-fruit References: [foodbev](https://www.foodbev.com/news/westfalia-fruit-rolls-out-laser-etched-mangoes-to-promote-sustainability) & [westfaliafruit](https://www.westfaliafruit.com)  Westfalia Fruit has announced a new initiative that will see the brand helping to reduce plastic waste by eliminating use of stickers on its mangoes that will reportedly save an estimated 10-million [plastic stickers](https://www.trendhunter.com/trends/opticut-washoff) each year. The initiative will see the brand utilizing [laser etching technology](https://www.trendhunter.com/trends/innovative-packaging-solution) to imprint details onto the skin of the mango much in the same way a tattoo works. This will help to ensure all essential information is offered including origin, product reference and branding, while allowing the fruit to be easily discarded without having to remove a sticker. Head of Operations for [Central Europe](https://www.trendhunter.com/trends/plant-based-milk-packaging) Mathijs Benard spoke on the Westfalia Fruit initiative saying, "The introduction of laser etching, which is almost like a tattoo on the mango, not only makes the fruit stand out in-store but also aligns with our commitment to sustainability.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 57% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Laser-etched Produce:** Laser etching on produce eliminates the need for plastic stickers, presenting a sustainable and eco-friendly labeling alternative. - **Sustainable Branding:** Brands adopting environmentally friendly practices, such as laser etching, appeal to eco-conscious consumers and enhance brand reputation. - **Waste Reduction Technologies:** Innovative technologies like laser etching help significantly reduce plastic waste in the food supply chain. ### Who This Affects Most - **Agriculture:** The agriculture sector can benefit from laser etching by minimizing waste and improving sustainability practices. - **Food Packaging:** Food packaging industries are challenged to adapt by creating labeling solutions that reduce environmental impact. - **Retail:** Retailers can leverage laser-etched produce as a unique selling point to attract environmentally conscious shoppers. ## Related on Trend Hunter - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Plant-Based Fruit Preservers](https://www.trendhunter.com/trends/organic-fruit-preserver.md) - [Food Longevity Stickers](https://www.trendhunter.com/trends/keep-food-fresh.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Crown-Removed Pineapples](https://www.trendhunter.com/trends/crownless-pineapple.md) - [Crown-Free Pineapple Initiatives](https://www.trendhunter.com/trends/crownless-pineapples.md) - [Compostable Berry Packaging Materials](https://www.trendhunter.com/trends/echo-pads.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md)