# Classy Canine Jackets The Westerly Trench Coat is for Daper Dogs By Michael Hines | Published 2010-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/westerly-trench-coat References: [etsy](http://www.etsy.com/listing/54710425/the-westerly-trench-small?ref=fp_treasury_6) I am normally not a fan of [dogs in clothes](https://www.trendhunter.com/trends/adidas-originals-pet-collection), but the Westerly Trench Coat has to be one of the coolest/cutest things I have ever seen. This trench coat is built specifically for dogs with a suave sense of style. The Westerly Trench Coat is a piece from the Rovers Classic Collection. The collection includes, "[tailored jackets](https://www.trendhunter.com/trends/rudsaks-cassie-sb), fitted shirts, flirty dresses, and [sophisticated accessories](https://www.trendhunter.com/trends/goyard-pet-luxe)." Check out the coat in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Pet Fashion:** Disruptive innovation opportunities in pet fashion include designing stylish and functional clothing for pets that reflects current fashion trends. - **Luxury Pet Products:** Opportunities for disruptive innovation in the luxury pet products industry include creating high-end and customized products for affluent pet owners. - **Pet Accessories:** Disruptive innovation in the pet accessories industry can involve developing innovative and practical accessories that enhance the comfort and style of pets. ### Sectors Adopting This - **Fashion:** The fashion industry can explore disruptive innovation by incorporating pet clothing into their collections and collaborating with pet fashion brands. - **Pet Products:** The pet products industry can capitalize on disruptive innovation by focusing on creating luxury and niche products for pet owners who value high-quality and unique items. - **Pet Supplies:** Opportunities for disruptive innovation in the pet supplies industry include introducing innovative and stylish accessories that cater to the needs of pet owners. ## Related on Trend Hunter - [Protective Workwear Dog Jackets](https://www.trendhunter.com/trends/dog-chore-coat.md) - [Luxe Leather Trenchcoats](https://www.trendhunter.com/trends/leather-trenchcoat.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Classic Tailored Wool Coats](https://www.trendhunter.com/trends/gant-wool-blend-tailored-coat.md) - [Demure Doggy Backpacks](https://www.trendhunter.com/trends/tsuchiya-kaban-pet-randoseru.md) - [Architectural Leather Jackets](https://www.trendhunter.com/trends/rudsaks-cassie-sb.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Sports Coat Down Jackets](https://www.trendhunter.com/trends/dan-anthony-urban-windbreaker.md) - [Stylish Waterproof Dog Accessories](https://www.trendhunter.com/trends/waterproof-dog-leashes.md)