# Playful Translation Packaging Westerham Brewery Beer is a British-German Medley By Amelia Roblin | Published 2011-05-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/westerham-brewery-beer References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/05/westerham-brewery-german-beers.html) & [d-studio](http://www.d-studio.co.uk/work_WBC_0.html) Different countries of the world serve up [alcoholic drinks](https://www.trendhunter.com/trends/lager-popsicle) with distinctive flavors, and Westerham Brewery beer is an experiment to unite two different European cultures. The Kent makers collaborated with master brewer Markus Lotz to produce a German beer based on timeless local techniques. By enlisting the help of D. Studio to develop the [new brand identity and packaging](https://www.trendhunter.com/trends/mekong-river), the British company asserted that its range of beverage varieties would essentially be "German beer" with a "Kent accent." Personifying the concept of expatriation, the design firm took the root of each German brew variety's name and adapted it to read English expressions and pop culture references. Westerham Brewery beer has a delightful dual citizenship that's communicated on the label, and within the bottle. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Cultural Fusion Packaging:** There is an opportunity for brands to create innovative packaging design that blends different cultural identities for a unique product offering. - **Collaborative Brewing Practices:** Craft breweries can align with global master brewers to create unique beer varieties that incorporate different techniques and cultures. - **Localized International Flavors:** Creating beer or other alcoholic beverages that incorporate local flavors while also paying homage to traditional international methods can be a lucrative business opportunity. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore creating innovative products that blend different cultural identities for unique taste experiences. - **Craft Beer:** Collaborating with master brewers from different countries can allow craft breweries to create unique beer varieties that cater to an increasingly diverse customer base. - **Design:** Design has an opportunity to play an important role in creating packaging identities that integrate different cultural references into product branding and marketing. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Richly Flavored Beer Brandys](https://www.trendhunter.com/trends/beer-brandy.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Purposeful Premium Lagers](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md)