# Multi-Lens Cycling Sunglasses 100% Launches the Westcraft and Eastcraft Performance-Focused Frames By Niko Pajkovic | Published 2021-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/westcraft References: [acquiremag](https://www.acquiremag.com/sports/100-percent-westcraft-eastc) & [100percent](https://www.100percent.com/pages/sports-performance) 100%, an American company specializing in [premium cycling equipment](https://www.trendhunter.com/trends/csport-collection), has announced the launch of its new Westcraft and Eastcraft sunglasses. These stylish frames offer versatile performance capabilities packaged in a cool, glacier-style design. The new frames feature an [interchangeable lens system](https://www.trendhunter.com/trends/oakley-x-satisfy-stunt-devil) that allows wearers to swap between single and dual-lens versions, depending on their specific needs. Users will also be able to change to a clear set of lenses, which can be used in low light conditions or during nighttime rides. All the lens options come finished with a Hydrophobic and Oleophobic lens treatment, which works to repel water, dirt, and oil. In addition, the Westcraft and Eastcraft sunglasses come equipped with [removable side shields](https://www.trendhunter.com/trends/westy-king-sunglasses) for added peripheral protection Image Credit: 100% ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Interchangeable Lens Technology:** The trend of interchangeable lens technology provides a disruptive innovation opportunity for companies to produce sunglasses that can adapt to various weather and lighting conditions. - **Hydrophobic and Oleophobic Lens Treatment:** The trend of using Hydrophobic and Oleophobic Lens Treatment provides a disruptive innovation opportunity for companies to produce sunglasses that repel water, dirt, and oil, improving visibility and durability. - **Removable Side Shields:** The trend of using removable side shields provides a disruptive innovation opportunity for companies to produce sunglasses that offer enhanced peripheral protection and user preferences. ### Industries Being Reshaped - **Sports Accessories:** These cycling sunglasses cater to the sports accessories industry, which has an opportunity to develop innovative gear for professional athletes and enthusiasts. - **Outdoor Recreational Equipment:** The outdoor recreational equipment industry can benefit from incorporating interchangeable lenses, hydrophobic and oleophobic treatment, and removable side shields to enhance the functionality of sunglasses in varying outdoor activities. - **Fashion Accessories:** These versatile performance cycling sunglasses cater to the fashion accessories industry, which has an opportunity to incorporate performance features into stylish designs. ## Related on Trend Hunter - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Hybrid Cyclist Sunglasses](https://www.trendhunter.com/trends/sunski-velo.md) - [Recycled Cyclist Sunglasses](https://www.trendhunter.com/trends/vallon-watchtowers-cycling-sunglasses.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md) - [Retro-Style Performance Sunglasses](https://www.trendhunter.com/trends/smith-ultralite-sunglasses.md) - [Versatile Sunglasses Collections](https://www.trendhunter.com/trends/back-to-daily-rhythm.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md)