# Edgy Englishman Editorials The West London Calls Client Fashion Story Embraces Androgyny By Jana Pijak | Published 2014-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/west-london-calls References: [malemodelscene.net](http://www.malemodelscene.net/editorial/travis-smith-client-style-guide-usa-ian-cole/) & [malemodelscene.net](http://www.malemodelscene.net/magazines/client/) Top model Travis Smith fronts the "West London Calls" cover story of Client Style Guide USA. Travis is captured by photographer Ian Cole's lens while posing on the streets of a suburban West London neighbourhood. The long-haired model reveals his signature androgynous look that is groomed by Sandra Bermingham. Wardrobe stylist Kevin Kim outfits the DNA Models face, dressing him in Autumn hues that range from fresh mint greens to deep forest hues. Kim curates a designer-enriched wardrobe for Travis Smith, outfitting the model in pieces from Lou Dalton, James Long and Wood Wood among other edgy labels. The youthful "West London Calls" image series is a contemporary translation of a classic Londoner aesthetic that mixes classic silhouettes with a rugged street sensibility. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Androgynous Fashion:** The increasing popularity of androgynous fashion styles opens up opportunities for gender-neutral fashion lines. - **Streetwear:** The rise of streetwear brands like Lou Dalton, James Long, and Wood Wood creates an opening for up-and-coming designers to make their mark in the fashion industry. - **Suburban Fashion:** The recent trend of suburban fashion offers opportunities for designers to create comfortable yet stylish clothing for people in suburban areas. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from the increasing demand for more gender-neutral, androgynous fashion styles. - **Streetwear Clothing:** The streetwear clothing industry can grow as more designers look to make a name for themselves with edgy labels. - **Suburban Style:** The suburban style market can be expanded to include more fashionable options for those looking for comfort and style. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)