# Festive Football Pop-Up Shops
West Ham United and John Lewis Partnered for a Retail Experience

By Michael Hemsworth | Published 2025-10-28 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/west-ham-united-and-john-lewis
References: [retailtimes](https://retailtimes.co.uk/west-ham-united-launches-festive-pop-up-shop-at-john-lewis-westfield-stratford-city/) & [johnlewis](https://www.johnlewis.com/our-shops/stratford-city)

![Festive Football Pop-Up Shops](https://cdn.trendhunterstatic.com/thumbs/587/west-ham-united-and-john-lewis.jpeg)

West Ham United and John Lewis have announced a festive pop-up partnership that will see fans of the football team able to stock up on gear this festive season. The partnership is kicking off now and will run through December 31, 2025 in the form of a dedicated retail space within the John Lewis Westfield Stratford City location in London. The shop will feature official products from West Ham United including training wear, home, away and third kits, seasonal gifts and more that are all great for gifting occasions.

The West Ham United and John Lewis partnership will also see shoppers able to interact with the Club mascots who will be making appearances throughout the holiday season.