# Sustainable Teen Decor The West Elm x Pottery Barn Teen Collab is Tech-Friendly & Space-Saving By Laura McQuarrie | Published 2019-11-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/west-elm-x-pottery-barn References: [businesswire](https://www.businesswire.com/news/home/20191101005133/en/WEST-ELM-POTTERY-BARN-TEEN-COLLABORATE-EXCLUSIVE) & [PotteryBarnTeen](http://www.PotteryBarnTeen.com) The West Elm x Pottery Barn Teen Collection introduces a range of products co-designed by the sister brands that are tech-friendly, space-saving and [sustainable](https://www.trendhunter.com/trends/michael-graves-design)—throughout the collection, the brands favored the use of wood that's GREENGUARD Gold, FSC and Fair Trade Certified. While the Mid-Century Loft Bed boasts a stacked design that adds extra work and study space a room, there are also other products with USB panels for charging many electronics. The collection also introduces a variety of [storage solutions](https://www.trendhunter.com/trends/endy-bedroom-collection), some of which are concealed and others that are open, making it easy to tuck away or display personal items as desired. The West Elm x Pottery Barn Teen collaboration follows the West Elm x Pottery Barn Kids collection and introduces even more conscientiously designed products for a different demographic. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Tech-friendly Teen Decor:** Opportunity for disruptive innovation in creating sustainable and space-saving furniture with tech-friendly features for teenage bedrooms. - **Sustainable Furniture Design:** Opportunity for disruptive innovation in designing furniture using eco-friendly materials and certifications like GREENGUARD Gold, FSC, and Fair Trade Certified. - **Conscious Collaborations:** Opportunity for disruptive innovation in collaborating between sister brands to create conscientiously designed products for different demographics. ### Industries Being Reshaped - **Furniture Design:** Opportunity for disruptive innovation in the furniture design industry to create sustainable, tech-friendly, and space-saving products for teenagers. - **Home Decor Retail:** Opportunity for disruptive innovation in the home decor retail industry by offering eco-friendly furniture options that cater to the teenage market. - **Teenage Lifestyle Brands:** Opportunity for disruptive innovation in the teenage lifestyle brand industry by creating partnerships that prioritize sustainability, technology, and functionality in their product offerings. ## Related on Trend Hunter - [Tech-Forward Teen Furniture](https://www.trendhunter.com/trends/rooms-to-go-kids-cloud9.md) - [Collaboration Kids Home Decor](https://www.trendhunter.com/trends/national-geographic-for-west-elm-kids-collection.md) - [Dorm Concierge Services](https://www.trendhunter.com/trends/dorm-concierge.md) - [Infant-Focused Furniture Collections](https://www.trendhunter.com/trends/lalo-1.md) - [Building Block Decor Collections](https://www.trendhunter.com/trends/pottery-barn-kids-x-lego-collection.md) - [Vintage Floral Bedding](https://www.trendhunter.com/trends/pottery-barn-kids-1.md) - [Sustainability-Focused Home Decor](https://www.trendhunter.com/trends/williamssonoma-greenrow.md) - [Inclusive Accessibility-Focused Furnishings](https://www.trendhunter.com/trends/the-accessible-home.md) - [Accessibility-Focused Homewares](https://www.trendhunter.com/trends/michael-graves-design-x-pottery-barn-collection.md)