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# Design Store Headquarters
The West Elm Corporate Headquarters Recently Moved into a Brooklyn Space

By Joey Haar | Published 2017-05-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/west-elm-corporate-headquarters
References: [archdaily](http://www.archdaily.com/870222/west-elm-corporate-headquarters-vm-architecture-and-design) & [vmdstudio](http://www.vmdstudio.com/)

For VM Architecture & Design (VMAD), there could hardly be a higher pressure job than the [West Elm Corporate Headquarters](https://www.trendhunter.com/trends/porro), which recently opened in Brooklyn's DUMBO neighborhood. West Elm is a design and decor retailer, so it's absolutely essential that the company's corporate space be a paragon of taste and aesthetic. VMAD seems to have risen to the challenge, however, creating a sophisticated office environment inside of the historic, 150-year old Empire Store Warehouse complex.

According to VMAD, the goal was to create something "more like an art gallery than a trendy office environment." The space thus includes custom artistic elements throughout, including a [showroom for furniture](https://www.trendhunter.com/trends/vitra-1) (which is currently displaying West Elm's WORKSPACE line,) painting lights, and several pieces of artwork across the walls of the large, 100,000 square foot space.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 88% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Sophisticated Office Environments:** Designing unique office environments that showcase branded furniture lines and artistic elements that elevate worker productivity and commitment.
- **Custom Corporate Showrooms:** Creating custom showrooms in corporate spaces for product lines showcases, and sales events.
- **Historic Warehouse Offices:** Creating modern office spaces inside historic warehouse buildings to blend the old with the new.

### Who This Affects Most

- **Interior Design:** Expertise in interior design, creating custom art, furniture, and lighting elements to set off spaces.
- **Retail Design:** Creating customized retail showrooms for product lines displays and sales.
- **Architectural Design:** Designing modern, efficient spaces inside historic buildings that accommodate current business requirements and goals.

## Related on Trend Hunter

- [Mid-Century Tonal Cozy Offices](https://www.trendhunter.com/trends/drama-republic.md)
- [Experience-Focused Workplace Furniture Showroooms](https://www.trendhunter.com/trends/workplace-furniture-showrooom.md)
- [Modern Heritage Workspaces](https://www.trendhunter.com/trends/norton-folgate-offices.md)
- [Tranquil Plant-Filled Offices](https://www.trendhunter.com/trends/wyer-co.md)
- [Art Deco-Themed Film Headquarters](https://www.trendhunter.com/trends/sandbox-film.md)
- [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md)
- [Industrial Building Headquarters](https://www.trendhunter.com/trends/eames-institute-of-infinite-curiosity.md)
- [Innovative-Centric Office Flagships](https://www.trendhunter.com/trends/ibm-nyc-flagship.md)
- [Rerfeshed Historic Workspaces](https://www.trendhunter.com/trends/cloisters-interiors.md)
