# Fair Trade Minimal Duvet Sets West Elm Offers Organic Duvet Covers at Affordable Prices By Grace Mahas | Published 2021-01-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/west-elm-1 References: [westelm](https://www.westelm.ca/organic-textured-waffle-duvet-cover-shams-b2592?location=&quantity=1&attribute_1=Duvet%20Cover&attribute_2=King%2FCal.%20King&attribute_3=Stone%20Grey) [West Elm](https://www.trendhunter.com/trends/lalo-1), the popular decor brand, recently unveiled a stunning set of minimal yet elevated duvet covers. The cover boasts a jacquard pattern on the front while being solid on the reverse. Moreover, to keep the duvet in place, the cover was designed with four interior corner ties. Available in Stone Grey and White, the textured duvet covers are made from 100% organic cotton that has been certified to the [Global Organic Textile Standard](https://www.trendhunter.com/trends/organic-cotton-collection) (GOTS). The duvet was made in a [Fair Trade](https://www.trendhunter.com/trends/williamssonoma-greenrow) Certified™ facility in India, directly benefiting the workers who make it. Consumers can purchase the duvet cover as well as matching shams in both queen and king sizes online for as little as $89.99 USD. Image Credit: West Elm ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 30% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Fair Trade Certified™ Products:** Opportunity for businesses to emphasize ethical and sustainable production practices to meet the increasing demand for eco-conscious products. - **Minimalistic Home Decor:** Potential for companies to offer simplified designs that prioritize function and aesthetics for consumers who prioritize an uncluttered living space. - **Organic Cotton Bedding Materials:** Possibility for companies to create organic bedding materials to cater to consumers who are willing to pay a premium for sustainable products. ### Industries Being Reshaped - **Home Decor Industry:** Companies in this industry could benefit from focusing on eco-friendly manufacturing processes to address changing consumer expectations for sustainability. - **Textile Industry:** Opportunity for textile manufacturers to expand their offerings to include organic and Fair Trade Certified™ materials amidst the increasing demand for eco-conscious products in the market. - **E-commerce Industry:** Potential for e-commerce platforms to emphasize eco-conscious product offerings and advertise sustainable products to appeal to consumers with an eco-conscious lifestyle and values. ## Related on Trend Hunter - [Luxe Cotton Sheet Sets](https://www.trendhunter.com/trends/gentlesoft-organic-cotton-sheet-set.md) - [Luxurious Ethical Bedding](https://www.trendhunter.com/trends/exclusive-bedding-collection.md) - [Luxurious Linen Bed Bundles](https://www.trendhunter.com/trends/linen-bed-bundle.md) - [Organic Cotton Bedding Lines](https://www.trendhunter.com/trends/yumeko.md) - [Sustainable Plush Comforters](https://www.trendhunter.com/trends/organic-cotton-puff-comforter.md) - [Certified Organic Cotton Bedding](https://www.trendhunter.com/trends/organic-cotton-collection.md) - [Affordable Organic Mattresses](https://www.trendhunter.com/trends/organic-mattress.md) - [French Washed Linens](https://www.trendhunter.com/trends/adele-duvet-cover.md) - [Ultra-Soft Cotton Bedding](https://www.trendhunter.com/trends/hommey.md)