# Big Data Loan Approvals West Creek Financial Approves Lease-to-Own Deals Faster and Transparently By Joey Haar | Published 2017-01-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/west-creek-financial References: [richmond](http://www.richmond.com/business/local/article_93599380-1a38-5f91-bd56-523d440c03a9.html) & [westcreekfin](http://westcreekfin.com/) [West Creek Financial](https://www.trendhunter.com/trends/savings-center) is a company using [big data analytics](https://www.trendhunter.com/trends/financial-data-analysis) that make it easier for consumers to get approved on lease-to-own loans. Through the use of proprietary software, the company not only speeds up the process of applying for and receiving a loan, but it simultaneously makes the mechanisms of the decision more transparent for the consumers going through it. West Creek Financial offers loans for [lease-to-own financing](https://www.trendhunter.com/trends/credit-application) on home appliances, furniture, and mattresses. The company has hundreds of retailers working with it. These retailers are divided between small local businesses (West Creek Financial is located in Virginia) and larger chains. Thanks to its proprietary software, the lender offers a 70 percent approval rate while still limiting its risk. Further, if a consumer is denied, the company is able to offer a reasoning for that decision -- whereas many other lenders will deny and never say why. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Big Data Analytics for Loan Approvals:** There is a disruptive innovation opportunity to use big data analytics to speed up and simplify the loan approval process while increasing transparency for consumers. - **Lease-to-own Financing:** The trend of lease-to-own financing provides an opportunity to offer flexible payment options for consumers, boosting sales and customer satisfaction. - **Transparent Lending Decisions:** The demand for transparent lending decisions presents an innovative opportunity to provide consumers with clear explanations for loan denials, improving trust and customer experience. ### Where This Applies - **Retail Finance:** The retail finance industry can benefit from utilizing big data analytics to streamline the loan approval process and enhance transparency for consumers. - **Home Appliance and Furniture Retail:** The home appliance and furniture retail industry can tap into the lease-to-own financing trend to attract more customers and increase sales. - **Consumer Lending:** The consumer lending industry can gain a competitive edge by adopting transparent lending practices and providing clear explanations for loan denials. ## Related on Trend Hunter - [Intelligent Loan Platforms](https://www.trendhunter.com/trends/levrai.md) - [Australian Fintech Lending Tools](https://www.trendhunter.com/trends/carrington-labs.md) - [B2B Credit Decision Tools](https://www.trendhunter.com/trends/b2b-credit.md) - [Responsible Lending Platforms](https://www.trendhunter.com/trends/enova.md) - [Renter-Focused Multi-Layer Bank Verification](https://www.trendhunter.com/trends/multilayer-bank-verification.md) - [Credit-Boosting Rental Payments](https://www.trendhunter.com/trends/bloom-credit.md) - [Personal Loans Marketplaces](https://www.trendhunter.com/trends/personal-loans-marketplace.md) - [AI Loan Finders](https://www.trendhunter.com/trends/quoteshack.md) - [Fintech Credit Card Platforms](https://www.trendhunter.com/trends/tomocredit.md)