# RFID Shoes The WESC KarmaTech Creates an On-The-Go Interactive Experience By Meghan Young | Published 2011-01-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wesc-karmatech References: [trendsnow.net](http://www.trendsnow.net/2011/01/rfid-in-shoes.html) & [creativity-online](http://creativity-online.com/work/wesc-karmatech/22247) The WESC KarmaTech project introduces [RFID technology into shoes](https://www.trendhunter.com/trends/zebras-rfid-tags). Although this technology is mostly used for retail and inventory processes, it also can have a social impact by making our surroundings more interactive. By [embedding RFID chips](https://www.trendhunter.com/trends/intelegente-fine-linen) into shoes, WESC KarmaTech allows you to register online and connect to different [social media outlets](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost). From there it interacts with a special mat so that one's status is updated on these social networks. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 27% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **RFID Technology:** Disruptive innovation opportunities in retail and inventory management processes. - **Interactive Footwear:** Disruptive innovation opportunities in creating a more connected and interactive experience for consumers. - **Social Media Integration:** Disruptive innovation opportunities in bridging the gap between physical and online social networks. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunities in revolutionizing inventory management and customer engagement. - **Footwear:** Disruptive innovation opportunities in combining technology with footwear to enhance consumer experience. - **Social Media:** Disruptive innovation opportunities in leveraging physical products to increase social media engagement. ## Related on Trend Hunter - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md) - [Smartphone-Controlling Sneakers](https://www.trendhunter.com/trends/samsung-shortcut-sneaker.md) - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md) - [Vital Statistic Trackers](https://www.trendhunter.com/trends/zebras-rfid-tags.md) - [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md) - [Electric Truck Shoe Concepts](https://www.trendhunter.com/trends/footwear-project.md) - [Smart Retail Inventory Tools](https://www.trendhunter.com/trends/nedap.md) - [NFC-Enabled Golden Tags](https://www.trendhunter.com/trends/golden-tag.md) - [Intelligent Textile Sensor Mats](https://www.trendhunter.com/trends/trampletek-blue.md)