# Food Coma Lookbooks The WeSC Fall 2010 Collection is Perfect for Food and Fashion Lovers Alike By Meghan Young | Published 2010-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wesc-fall-2010 References: [lifelounge](http://www.lifelounge.com/fashion/news/wescs-autumn-2010-collection.aspx) & [wesc](http://wesc.com/) Although the WeSC Fall 2010 lookbook supposedly features some overstuffed diner patrons, I can't help but think that it looks like a case of food poisoning -- in which case we should alert the police immediately. Showcasing a collection that is as creative as the campaign, the WeSC Fall 2010 lookbook features "checked shirts, striped hoodies and simple shift dresses – stuff that is OK to spill tomato sugo on without freaking," as Life Lounge notes. This only means great things for me as I am the resident food clutz in my circle of friends. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 90% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Food-inspired Fashion:** There is an opportunity to create a line of apparel that is inspired by food and designed for food lovers everywhere. - **Fashion for Messy Eaters:** Brands can create clothing that is specifically designed to hide stains and spills, allowing customers to enjoy their favorite foods without worrying about ruining their clothes. - **Food-inspired Lookbooks:** Fashion brands can take inspiration from the food world to create unique and eye-catching lookbooks that will stand out from the crowd. ### Who This Affects Most - **Fashion:** The fashion industry can create food-inspired clothing that is both stylish and functional, appealing to a wide range of consumers. - **Food and Beverage:** Food and beverage companies can partner with fashion brands to create unique marketing campaigns that tap into the food lover demographic. - **Advertising and Marketing:** Advertising and marketing agencies can leverage the popularity of food culture to create campaigns that resonate with consumers and drive brand awareness. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md)