# Luxury Streetwear Concept Stores The WeSC Covent Garden Location in London is Happening By Tiana Reid | Published 2010-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wesc-covent-garden References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=8047&PageNum=1) & [wesc](http://wesc.com/) WeSC launched its second London location last week. The WeSC Covent Garden boutique is a concept store that blends both street mentality and a luxury ethos. When asked how WeSC maintains its credibility through its branding methods, U.K. Sales Manager Dave Colwill said, "We take a lot of pride in our work. All of the construction of everything we do, be it a set of headphones or a cotton poplin shirt or a nice selvedge denim, is great quality and the store reflects that." The launch of the WeSC Covent Garden store certainly proves that whatever WeSC is doing, it's working. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Streetwear Concept Stores:** Opportunity for luxury brands to incorporate streetwear aesthetics and values into their retail stores. - **Blending Street and Luxury:** Potential for fashion brands to merge streetwear elements and high-end luxury to create unique and appealing retail concepts. - **Quality in Construction:** Demand for high-quality products across different industries, including fashion, technology, and home decor. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore the concept of blending street style with luxury to attract a wider range of customers. - **Technology:** Tech companies can focus on creating high-quality products that prioritize construction and durability. - **Home Decor:** Opportunity for home decor brands to emphasize the importance of quality construction in their products to appeal to discerning consumers. ## Related on Trend Hunter - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md) - [Europe-Based Vintage Stores](https://www.trendhunter.com/trends/loveshackfancy.md) - [Luxe Lingerie Shopping Services](https://www.trendhunter.com/trends/coco-de-mer-2.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Accessory Brand London Expansions](https://www.trendhunter.com/trends/topologie.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md)