# On-the-Go Canned Sake WESAKE is Brewed Using Junmai Gingo Style for a Bright Flavor By Elena Rahman | Published 2021-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wesake References: [wesake.co](https://wesake.co/products/wesake)  WESAKE is a new Junmai Gingo sake created in partnership with a 280-year-old Japanese sake brewer. The beverage brand aims to make sake more accessible and approachable to American drinkers through its canned format, increasing its availability as an on-the-go drink. The premium [canned sake](https://www.trendhunter.com/trends/akashi-tai-junmai-ginjo) is brewed in the style of Junmai Gingo, which retains the quality and craft of traditional sake while creating an elegant flavor. The beverage is made from four simple ingredients: rice, water, yeast, and koji, a Japanese fermentation starter. WESAKE is a [vegan, gluten-free, and non-GMO beverage](https://www.trendhunter.com/trends/yamamori) basting 13% ABV per 200ml can. Consumers can purchase the traditional drink as a four-pack. The carefully created sake is available through the brand's website and in select retail markets across the US. Image Credit: WESAKE ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Sake Market:** Canned sake is becoming a popular trend and is disrupting the traditional bottled sake market, creating opportunities for new brands to enter the market. - **Junmai Gingo Sake:** The Junmai Gingo style is gaining popularity and can be used to differentiate premium sake brands in the market, creating an opportunity for innovation in this style of sake. - **On-the-go Alcohol Market:** The on-the-go alcohol market is expanding, creating opportunities for brands that offer convenient, portable, and sustainable packaging formats for alcohol products. ### Where This Applies - **Beverage Industry:** The beverage industry can explore new opportunities to expand the sake market and create new products that cater to the growing demand for canned sake and Junmai Gingo style. - **Sustainable Packaging Industry:** The sustainable packaging industry can collaborate with the beverage industry to design eco-friendly packaging formats that cater to the on-the-go alcohol market and reduce waste in the environment. - **E-commerce Industry:** The e-commerce industry can support the growth of WESAKE and other on-the-go alcohol brands by providing online platforms for consumers to access and purchase these products. ## Related on Trend Hunter - [Canned Sake Drinks](https://www.trendhunter.com/trends/sake-drinks.md) - [Ready-To-Drink Canned Sakes](https://www.trendhunter.com/trends/canned-sakes.md) - [Bubbly Canned Sakes](https://www.trendhunter.com/trends/summerfall.md) - [Contemporary-Traditional Japanese Beverages](https://www.trendhunter.com/trends/kay-sake.md) - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Canned Sake Cocktails](https://www.trendhunter.com/trends/sakebomb.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Modernized Traditional Sakes](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/sparkling-sake.md)