# Iconic Director Phone Ads The Wes Anderson Sony Commercial Promotes Innovation Through Imagination By Andrew Robertson | Published 2012-03-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wes-andersons-sony-commercial References: [theworldsbestever](http://www.theworldsbestever.com/2012/03/22/wes-andersons-getting-those-commercial-dollars/) & [store.sony](http://store.sony.ca/webapp/wcs/stores/servlet/StoreCatalogDisplay?storeId=20153&catalogId=100803&langId=200) The Wes Anderson Sony commercial for the new Xperia smartphones has a charming lyrical quality to it that stems from the director's signature creative style. Wes Anderson's Sony commercial, like his film 'The Fantastic Mr. Fox,' is compiled of stop-motion animation. The ad is centered around a child's narrative that describes how the Xperia smartphone is able to accomplish all of its impressive tasks. According to the narrator, "maybe there a three tiny little robots and their job is to make the phone work." What follows is a vibrant depiction of the life of those tiny robots. Charming, vivid and inventive, the Wes Anderson Sony commercial draws inspiration from the unbound creative power of a child's imagination and channels it towards promoting a product that is itself expanding the limits of what smartphones can accomplish. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Stop-motion Animation Ads:** Opportunity for brands to captivate audiences through charming stop-motion animated advertisements, tapping into the nostalgia and creativity it evokes. - **Narrative-driven Commercials:** Opportunity to create compelling advertisements that tell a story and engage consumers on an emotional level, reinforcing brand identity and showcasing product features. - **Child-like Imagination in Marketing:** Opportunity to leverage the power of imagination and storytelling to create unique and captivating advertising campaigns that resonate with both children and adults. ### Sectors Adopting This - **Technology:** Disruptive innovation opportunity for technology companies to showcase their products in imaginative and compelling ways, capturing consumers' attention and boosting brand awareness. - **Film and Entertainment:** Opportunity for production companies and directors to explore creative avenues in commercial filmmaking, merging imagination and storytelling techniques to create memorable and impactful ads. - **Advertising and Marketing:** Opportunity to incorporate storytelling and creative techniques into advertising strategies, elevating brand messaging and connecting with consumers on a deeper level. ## Related on Trend Hunter - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Second Leather Design Campaigns](https://www.trendhunter.com/trends/100-years-of-meisterstck.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Famous Film Director Exhibitions](https://www.trendhunter.com/trends/wes-anderson-exhibition.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Smartphone-Filmed Festive Campaigns](https://www.trendhunter.com/trends/little-garlic.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md)