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# Retro Gagdet Apartment Ads
The Wes Anderson & Stella Artois Commercial is Filled with Style

By Michael Hines | Published 2010-10-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/wes-anderson-stella-artois
References: [thatsnerdalicious](http://thatsnerdalicious.com/beer/wes-anderson-and-roman-coppola-team-up-for-stella-artois-ad/)

Wes Anderson & Stella Artois recently collaborated to create a clever and funny new commercial for the Belgian brewery. The commercial is directed by Anderson himself and features a woman getting into some trouble in a gadget-filled apartment.

The Wes Anderson & [Stella Artois commercial](https://www.trendhunter.com/trends/stella-artois-ads) has a retro look and feel reminiscent of the 1960’s. This commercial is funny without being over-the-top and has enough style to go around. Check out this featured vid if you’re a fan of Wes Anderson or [great beer commercials](https://www.trendhunter.com/trends/aviation-gin-commercial).

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 3% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What Makes This Trend Stand Out

- **Retro-style Advertising:** Opportunity for businesses to tap into the nostalgia trend and create ads that capture the aesthetic of a bygone era.
- **Collaborative Marketing Campaigns:** Opportunity for brands to collaborate with influential filmmakers or artists to create unique and captivating commercials.
- **Humorous and Stylish Commercials:** Opportunity for businesses to create funny and visually appealing commercials that resonate with the audience.

### Sectors Adopting This

- **Brewing:** Disruptive innovation opportunity for breweries to create retro-style commercials that connect with consumers on an emotional level.
- **Film and Entertainment:** Opportunity for the film industry to collaborate with brands and create visually stunning commercials that blur the line between entertainment and advertisement.
- **Advertising and Marketing:** Opportunity for advertising agencies to create innovative and memorable commercials that stand out in a crowded market.

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