# Retro-Rendered Car Commercials The Wes Anderson Hyundai Commercial is Artistic and Endearing By Sophia Pelka | Published 2012-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wes-anderson-hyundai-commercial References: [youtube](http://www.youtube.com/watch?v=Bq-OBmIWbeQ&feature=player_embedded) & [juicy.mashkulture.net](http://juicy.mashkulture.net/english/2012/03/02/wes-anderson-directs-two-hyundai-commercials/) The Wes Anderson [Hyundai](https://www.trendhunter.com/trends/he-got-money) commercial is a charmingly retro look at human’s relationships with their vehicles. It calls upon the long-explored motif of communicating with technology and the overwhelming desire to speak with cars. From the Batmobile to Chitty Chitty Bang Bang, people have been drawn to the warm purr of an automobile’s engine. The commercial is identifiable to Anderson’s style, favoring [retro coloring](https://www.trendhunter.com/trends/vision-iconic), richly vintage backgrounds and childish animation. He introduces [Hyundai’s Blue Link technology](https://www.trendhunter.com/trends/car-robot) in a charming narrative, following a family through a series of fantasies. After introducing a car-plane, car-submarine, race car hybrid, the scene switches gears into modernity. The 2012 Azera with Blue Link allows for a safer, easier and more enjoyable driving experience. The technology assists with navigation, mechanical supervising and more. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Retro-rendered Car Commercials:** The trend of creating retro-inspired car commercials is on the rise, appealing to consumers' nostalgic desires and capturing their attention. - **Human-technology Interaction:** The growing trend of exploring human communication with technology presents opportunities for businesses to develop innovative products and services that enhance these interactions. - **Enhanced Driving Experience:** The trend of integrating advanced technology, such as Hyundai's Blue Link, into vehicles aims to provide consumers with a safer, more convenient, and enjoyable driving experience. ### Industries Being Reshaped - **Automotive:** The automotive industry can capitalize on the trend of retro-rendered car commercials by creating nostalgic marketing campaigns that resonate with consumers. - **Technology:** The technology industry has an opportunity to develop innovative human-technology interaction solutions that enhance the communication between individuals and various technologies. - **Consumer Electronics:** The consumer electronics industry can explore partnerships with automotive companies to integrate advanced technologies into vehicles, providing consumers with an enhanced driving experience. ## Related on Trend Hunter - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Cartoon-Branded Concept Cars](https://www.trendhunter.com/trends/hyundai-ioniq-5-disney100-platinum-concept.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md)