# American Esports Partnerships WePlay Esports Partnered with OTK Media as it Entered the U.S Market By Colin Smith | Published 2022-06-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/weplay-esports References: [esportsinsider](https://esportsinsider.com/2022/06/weplay-esports-otk-media/) & [otknetwork](https://otknetwork.com/)  'WePlay Esports,' the Kyiv, Ukraine-based esports tournament organizer, announced OTK Media as its first official United States-based partner as it enters the U.S market. OTK Media, which stands for One [True King Media](https://www.trendhunter.com/trends/hola-fragrance-popup), is an American network of influencers founded by the [Twitch](https://www.trendhunter.com/trends/one-true-king) streamers Mizkif and Asmongold. As part of the partnership, OTK Media will gain access to [WePlay Esports'](https://www.trendhunter.com/trends/weplay-esports-1) facilities in America. This includes VR and AR-focused facilities that will enable the influencer network to create more unique, engaging content for its fans. OTK Media stated that it is excited to gain access to these facilities, as it can use them to facilitate "esports events, live shows, and mixed-reality content" for the "OTK community." Image Credit: OTK Media, WePlay Esports ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Esports Partnerships:** The rise of esports will continue to drive partnerships between companies to bring unique experiences to esports fans. - **Mixed-reality Content:** The integration of virtual and augmented reality will become increasingly important in creating engaging content for esports fans, creating new opportunities for companies to develop innovative technologies. - **Influencer Networks:** Partnerships between esports organizers and influencer networks will become more prevalent as they bring new audiences and fan engagement to the industry. ### Who This Affects Most - **Esports:** Esports organizers will need to continue to innovate and develop unique experiences for fans, partnering with influencers and technology companies to drive growth. - **Virtual Reality:** The use of virtual and augmented reality technologies will become increasingly important for esports organizers, creating opportunities for companies to develop new hardware and software solutions. - **Influencer Marketing:** Esports offers new opportunities for influencer networks to partner with organizers and gaming companies, driving growth and expanding their reach to new audiences. ## Related on Trend Hunter - [Gaming Entertainment Partnerships](https://www.trendhunter.com/trends/one-true-king.md) - [Varsity Esports Partnerships](https://www.trendhunter.com/trends/wisdom-gaming.md) - [Esports Media Partnerships](https://www.trendhunter.com/trends/krafton-2.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/og-esports.md) - [Esports Data Partnerships](https://www.trendhunter.com/trends/weplay-esports-1.md) - [Esports Betting Partnerships](https://www.trendhunter.com/trends/00nation.md) - [Esports Streaming Partnerships](https://www.trendhunter.com/trends/gravity-media-partnership.md) - [Esports Infrastructure Partnerships](https://www.trendhunter.com/trends/playerx.md) - [Commercial Esports Partnerships](https://www.trendhunter.com/trends/metizport.md)