# Eco-Conscious Canned Water Wenlock Spring's Revamped Cans Appeal to Gen Z By Laura McQuarrie | Published 2024-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wenlock-spring References: [foodmanufacture](https://www.foodmanufacture.co.uk/Article/2024/09/23/relaunches-and-brand-refreshes-from-food-and-drink-manufacturers) & [wenlockspring](https://www.wenlockspring.co.uk/home)  Water brand Wenlock Spring launched a [new look](https://www.trendhunter.com/trends/modern-can) for its still and [sparkling water](https://www.trendhunter.com/trends/mtn-wtr), aiming to catch the eyes of younger consumers on the market for environmentally friendly products. "The younger generation is [...] bringing unique, online-influenced habits to beverage consumption which our industry needs to be aware of, with many seeking eco-friendly products and low and non-alcoholic drinks as they turn to healthier lifestyles," said Wenlock Spring director Matthew Orme. A new [aluminum can](https://www.trendhunter.com/trends/recyclable-aluminum-bottles) takes just 60 days to be recycled and remade into a new one, and needs 95% less energy than raw materials. This closed-loop process protects the environment, reduces the company's carbon footprint and appeals to a new generation of consumers who are invested in these packaging features. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 56% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Brands are increasingly turning to recyclable materials to appeal to eco-conscious customers and reduce environmental impact. - **Gen Z Marketing Strategies:** Appealing to the unique habits and preferences of Gen Z through sustainability and health-focused product offerings is gaining traction. - **Health-conscious Beverages:** The shift towards low and non-alcoholic drinks is being driven by younger consumers prioritizing healthier lifestyles. ### Where This Applies - **Beverage Industry:** Adopting eco-friendly packaging innovations to cater to environmentally aware consumers is reshaping product development. - **Recycling Industry:** The demand for closed-loop recycling processes is increasing as brands seek sustainable solutions to minimize their carbon footprint. - **Consumer Goods:** Focusing on sustainability and health trends is proving essential for market relevance and customer loyalty in consumer goods. ## Related on Trend Hunter - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Sustainable Natural Spring Waters](https://www.trendhunter.com/trends/fathers-deer.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)