# Hot Sauce-Themed Restaurant Ads The Fast Food Chain Wendy's is Hopping on the Sriracha Craze By Mishal Omar | Published 2016-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wendys References: [adweek](http://www.adweek.com/news/technology/wendys-goes-all-sriracha-series-kooky-videos-promote-sauce-174946) [Wendy's](https://www.trendhunter.com/trends/hot-honey-chicken-sandwich) is a fast food chain that is not often known for its spicy flavors, but its recent partnership with the popular [hot sauce brand Sriracha](https://www.trendhunter.com/trends/franks-redhot-sauce) is changing that fact. Many brands have been partnering with Sriracha as of late and [Wendy's is the latest](https://www.trendhunter.com/trends/wendys-sweet-and-sour) to do so. In order to promote its new Sriracha flavored fries and chicken sandwiches, the brand has revealed a hot sauce themed campaign. The campaign begins in its first three days with the word 'Sriracha' taking over its website and social channels in order to intrigue viewers, while various commercials use humor to appeal to younger demographics. By using every possible platform it has to promote its newest line of products, Wendy's is able to target a wide range of demographics. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sriracha Partnerships:** Many brands are partnering with Sriracha to leverage its popularity and add a spicy twist to their products. - **Hot Sauce Themed Campaigns:** Brands are launching hot sauce themed campaigns to create buzz and engage with their audience through unique and spicy messaging. - **Multichannel Marketing:** Brands are using multiple platforms, including websites and social channels, to reach a diverse range of demographics and create a stronger impact. ### Who This Affects Most - **Fast Food:** The fast food industry can leverage Sriracha partnerships to offer new spicy menu items and attract customers who seek unique and flavorful experiences. - **Food and Beverage:** The food and beverage industry can capitalize on hot sauce themed campaigns to create memorable brand experiences and connect with spicy food enthusiasts. - **Marketing and Advertising:** The marketing and advertising industry can explore multichannel marketing strategies to help brands effectively promote new product launches and engage with diverse target audiences. ## Related on Trend Hunter - [Habanero-Infused Chicken Meals](https://www.trendhunter.com/trends/hot-honey-chicken-sandwich.md) - [Extra Saucy Chicken Nuggets](https://www.trendhunter.com/trends/saucy-nuggs.md) - [Spiced Honey QSR Sandwiches](https://www.trendhunter.com/trends/wendys-hot-honey-chicken.md) - [Spicy Sandwich Promotions](https://www.trendhunter.com/trends/spicy-sandwich.md) - [QSR Fiery Sauce Campaigns](https://www.trendhunter.com/trends/mcdonalds-and-hot-ones.md) - [Chili Pepper Chicken Sauces](https://www.trendhunter.com/trends/hot-honey-sriracha-sauce.md) - [Ghost Pepper QSR Items](https://www.trendhunter.com/trends/wendys-2.md) - [Sauce-Driven Fried Chicken Campaigns](https://www.trendhunter.com/trends/big-chicken-big-dip-energy.md) - [Fiery Fried Chicken Sandwiches](https://www.trendhunter.com/trends/fired-up-chicken-sandwich.md)