# Fast Food Rivalry Mixtapes Wendy's Released Songs About Competitors McDonald's and Burger King By Jessica Quong | Published 2018-03-24 | Updated 2018-03-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wendys-mixtape References: [hypebeast](https://hypebeast.com/2018/3/wendys-we-beefin-mixtape-stream) & [open.spotify](https://open.spotify.com/album/5bBpYxgZ1zm89a6GlnuQHu) The fast food industry is full of competitive, yet tasty, rivalries—and Wendy's dropped a mixtape dissing its competition recently. Wendy's mixtape, titled We Beefin' has five tracks on it: Twitter Fingers, Holding it Down, Rest in Grease, Clowning and 4 for $4. Those who have listened to Wendy's mixtape said that it was "surprisingly hard." A sample of the kind of lyrics one will hear on Wendy's mixtape includes "Can’t be no king. Your Burger isn’t the finest thing. I can’t believe you peasants have the audacity. You took a L the day you thought to come after me.” These lyrics appear on Rest in Grease and take a dig at [Burger King](https://www.trendhunter.com/trends/bff-burger). Wendy's mixtape also makes references to pop culture too. Wendy's mixtape can be heard bashing other fast food competitors on music streaming services such as [Spotify](https://www.trendhunter.com/trends/rustlers-1). There is no word yet if [McDonald's](https://www.trendhunter.com/trends/mcdonalds-remix-menu) or Burger King will release a mixtape in return. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 39% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Fast Food Diss Tracks:** Disruptive innovation opportunity: Creating mixtapes to promote fast food rivalries and engage with customers in a unique and entertaining way. - **Brand Rap Battles:** Disruptive innovation opportunity: Using rap battles as a marketing strategy to generate buzz and create a competitive atmosphere between rival brands. - **Music Streaming Promotion:** Disruptive innovation opportunity: Leveraging music streaming platforms to release branded content and reach a wider audience. ### Industries Being Reshaped - **Fast Food:** Disruptive innovation opportunity: Incorporating music and entertainment into fast food marketing campaigns to differentiate from competitors. - **Music Streaming:** Disruptive innovation opportunity: Partnering with brands and artists to create exclusive content that drives engagement and attracts new users. - **Marketing and Advertising:** Disruptive innovation opportunity: Exploring unconventional marketing strategies like rap battles and mixtapes to capture consumer attention and stand out in crowded industries. ## Related on Trend Hunter - [Spicy QSR Collaborations](https://www.trendhunter.com/trends/wendys-and-takis.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [Cheeky Competitor-Inspired Burgers](https://www.trendhunter.com/trends/the-big-way.md) - [QSR Savoury Menu Expansions](https://www.trendhunter.com/trends/cheesy-bacon-cheeseburger.md) - [Remixed QSR Meal Menus](https://www.trendhunter.com/trends/mcdonalds-remix-menu.md) - [Taste-Test Pop Promotions](https://www.trendhunter.com/trends/fanta-mystery-mixes.md) - [Fast Food Chanting Challenges](https://www.trendhunter.com/trends/big-mac-chant.md) - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md) - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md)