# Scary Drive-thru Experiences Wendy's Halloween Drive-Thru Has Been Dubbed 'The Scare-Thru' By Ell Smith | Published 2020-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wendys-halloween-drivethru References: [adweek](https://www.adweek.com/brand-marketing/wendys-invites-consumers-to-escape-a-spooky-halloween-drive-thru/) & [wendys](https://www.wendys.com/en-ca/home) Wendy's Halloween drive-thru is a three-day event which is bringing back a little bit of seasonal excitement consumers lost due to social distancing regulations. While the spooky holiday may look a little different, it isn't cancelled. Brands like Wendy's are coming up with creative ways to interact with consumers while leveraging the season. The scare-thru experience invites consumers to drive into an inflated path way that leads groups through a variety of terrifying scenes. Some of the scenes include a skeleton dinner party, a bubbling cauldron and haunted scare crows. All of this will eventually lead consumers to the drive-thru window, where they can receive their order. The first 5,000 guests will receive a free 'Boo Book' which arrives with Frosty coupons. Image Credit: Jordan Strauss for Wendy's ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 57% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Drive-thru Experiences:** Creating immersive drive-thru experiences that engage consumers in a unique and fun way. - **Seasonal Interactions:** Finding innovative ways to connect with consumers during specific seasons or holidays, even during times of social distancing. - **Creative Brand Engagement:** Developing unique and memorable experiences that allow brands to interact with consumers in a creative and impactful manner. ### Sectors Adopting This - **Fast Food:** Fast food chains can leverage drive-thru experiences to enhance customer engagement and attract new customers by offering themed events. - **Entertainment:** The entertainment industry can explore drive-thru experiences as a way to provide unique and immersive experiences, such as haunted attractions or interactive shows. - **Marketing and Advertising:** Marketing and advertising agencies can help brands develop creative and interactive drive-thru experiences to connect with consumers and promote their products or services. ## Related on Trend Hunter - [Halloween-Honoring QSR Meals](https://www.trendhunter.com/trends/boo-bag.md) - [Spooky-Fun Fast Food Meals](https://www.trendhunter.com/trends/frosty-frights-kids-meal.md) - [App-Only QSR Halloween Deals](https://www.trendhunter.com/trends/app-deals.md) - [Spooky Kidult Meals](https://www.trendhunter.com/trends/boo-bag-meal.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Whimsical Gothic-Themed Meals](https://www.trendhunter.com/trends/meal-of-misfortune.md) - [Spooky Drive-Thru Experiences](https://www.trendhunter.com/trends/boojangles.md) - [Trick-or-Treating QSR Offers](https://www.trendhunter.com/trends/kids-pack.md) - [Sweet Spooky-Season-Inspired Offerings](https://www.trendhunter.com/trends/halloween-menu-items.md)