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# Dessert-Inspired QSR Cereals
Wendy’s Frosty Chocolatey Cereal Reimagines a Frozen Dairy Dessert

By Laura McQuarrie | Published 2021-10-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wendys-frosty-chocolatey-cereal
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/19755-kellogg-turns-wendys-frosty-into-breakfast-cereal)

The cool, creamy and chocolatey Frosty is [Wendy's](https://www.trendhunter.com/trends/frosty-chocolatey-cereal) signature frozen dessert and [cereal fans](https://www.trendhunter.com/trends/honey-bunches-of-oats-chocolate) will soon be able to add Wendy’s Frosty Chocolatey Cereal to their breakfast bowl thanks to a limited-edition collab with The Kellogg Co. This ready-to-eat cold cereal is loaded with cocoa-coated multi-grain cereal pieces and chocolate-flavored marshmallow bits to perfectly capture "the irresistible taste of a Wendy’s Frosty."

This dessert-like cereal promises to be a treat for fast food fans who want to experience the taste of a favorite chilled treat in a new format. As an added perk, the cereal box also shares an offer for a free small Frosty via the Wendy's app.

Earlier this year, Wendy's and Kellogg's also teamed up to create a co-branded flavor of Pringles based on the Spicy Chicken sandwich.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 17% | Activity: 28% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Dessert-inspired QSR Cereals:** As QSRs look to expand their offerings, dessert-inspired cereal collaborations can provide a low-risk way to venture into the breakfast market.
- **Co-branding with Major Cpgs:** Collaborations between QSRs and CPGs can create new revenue streams, heighten brand awareness and allow for unique flavor combinations.
- **Alternative Breakfast Options:** Breakfast cereals inspired by popular desserts can appeal to consumers who seek indulgence and variety in their morning routines.

### Where This Applies

- **Fast Food Restaurants:** Fast food restaurants can leverage collaborations with CPGs to expand their offerings and drive revenue growth.
- **Consumer Packaged Goods:** CPGs can partner with QSRs to access new markets and create innovative products that generate buzz and drive sales.
- **Breakfast Cereals:** Collaborations between QSRs and cereal manufacturers can create exciting new flavor options for consumers who want to start their day with something sweet and indulgent.

## Related on Trend Hunter

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- [Festive Frozen QSR Treats](https://www.trendhunter.com/trends/peppermint-frosty.md)
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- [Elevated QSR Frozen Treats](https://www.trendhunter.com/trends/white-chocolate-strawberry-frosty.md)
- [Festive Frozen QSR Treats](https://www.trendhunter.com/trends/snickerdoodle-cookie-frosty-fusion.md)
- [Extra-Frosty QSR Dessert Drinks](https://www.trendhunter.com/trends/wendys-frosty-menu-items.md)
- [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md)
- [Indulgent QSR Sundae Menus](https://www.trendhunter.com/trends/wendys-frosty-sundaes.md)