# Fresh QSR Breakfast Options Wendy's Breakfast Will Officially Debut on March 2, 2020 By Grace Mahas | Published 2020-02-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/wendys-breakfast References: [qsrmagazine](https://www.qsrmagazine.com/news/wendys-breakfast-officially-arrives-march-2) & [menu.wendys](https://menu.wendys.com/en_US/categories/) Iconic American fast-food chain Wendy's recently announced a new breakfast menu that will debut on March 2, 2020. The new menu items will be fresh and savory with options like the Breakfast Baconator, [Honey Butter Chicken Biscuit](https://www.trendhunter.com/trends/mighty-mcmuffin), and Frosty-ccino. The brand will be releasing new limited content starting February 5th, with a nod to the brand becoming a "morning person." "People deserve a delicious, affordable and higher quality breakfast than what they're currently getting, so that's exactly what we're going to serve when Wendy's launches breakfast nationally on March 2," says Kurt Kane, president, [U.S.](https://www.trendhunter.com/trends/Small-Modular) and Chief Commercial Officer of [The Wendy's Company](https://www.trendhunter.com/trends/chicken-strips-french-toast-sticks-duo). The addition of a breakfast-specific menu will expand the quick-serve restaurant's potential revenue by tapping into a market segment it has been largely unsuccessful with in the past. The new Image Credit: Wendy's/Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Fresh QSR Breakfast Options:** Opportunity for fast-food chains to offer fresh and savory breakfast menu items to tap into an untapped market segment. - **Limited-time Menu Content:** Opportunity for brands to create buzz and excitement by releasing new limited-time content related to their product or service. - **Morning Person Branding:** Opportunity for companies to reposition their brand as a provider of morning-oriented products or services to attract new customers. ### Where This Applies - **Quick-serve Restaurants:** Opportunity for QSR chains to expand their revenue by offering a breakfast-specific menu. - **Food and Beverage:** Opportunity for brands in the food and beverage industry to develop fresh and savory breakfast options to meet consumer demand. - **Advertising and Marketing:** Opportunity for marketers to create effective limited-time content campaigns that generate buzz and engagement. ## Related on Trend Hunter - [Fast-Food Breakfast Deals](https://www.trendhunter.com/trends/wendys-offers-2for-4.md) - [Low-Cost QSR Breakfast Deals](https://www.trendhunter.com/trends/wendys-3-breakfast-deal.md) - [Value-Enhancing QSR Meal Deals](https://www.trendhunter.com/trends/wendys-5-breakfast-deal.md) - [Low-Cost QSR Breakfast Deals](https://www.trendhunter.com/trends/breakfast-biggie-bundles.md) - [Ultra-Convenient QSR Breakfast Wraps](https://www.trendhunter.com/trends/wendys-breakfast-wraps.md) - [Sweetened QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/wendys-honey-buddy.md) - [Savory Breakfast Sanwiches](https://www.trendhunter.com/trends/savory-english-muffin.md) - [Sports-Event-Inspired QSR Deals](https://www.trendhunter.com/trends/3-son-of-baconator.md) - [Spicy QSR Breakfast Burritos](https://www.trendhunter.com/trends/wendys-breakfast-burrito.md)