# Spicy QSR Breakfast Burritos Wendy's Breakfast Burrito is a Tex-Mex Take on a Classic Option By Michael Hemsworth | Published 2024-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wendys-breakfast-burrito References: [chewboom](https://www.chewboom.com/2024/01/22/wendys-rolls-out-new-breakfast-burrito/) & [wendys](https://www.wendys.com/)  The [Wendy's](https://www.trendhunter.com/trends/wendys-breakfast-wraps) Breakfast Burrito is a new portable breakfast menu item perfect for conveniently satisfying hunger in the morning hours, while also incorporating spicy Mexican/Tex-Mex flavor into the experience. The burrito starts off with a flour tortilla that's filled with seasoned potatoes, eggs, applewood-smoked bacon, American cheese and a Swiss cheese sauce. The [breakfast burrito wrap](https://www.trendhunter.com/trends/homestyle-breakfast-burritos) comes with two packs of Cholula Hot Sauce for providing a customizable level of spice in every bite, which will make it perfect for enjoyment in the cold weather as a comforting way to start the day. The Wendy's Breakfast Burrito is priced at $3.99 and is being offered at participating locations for a limited time only. The breakfast menu item merges a number of popular food themes being observed in the [QSR](https://www.trendhunter.com/trends/breakfast-burritos-1) industry including a focus on convenience, Mexican and/or Tex-Mex flavor, and spice. Image Credit: Wendy’s ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 30% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Breakfast Options:** The Wendy's Breakfast Burrito is a new portable breakfast menu item perfect for conveniently satisfying hunger in the morning hours. - **Mexican/tex-mex Fusion:** The burrito incorporates spicy Mexican/Tex-Mex flavor into the breakfast experience, appealing to those who enjoy bold and zesty tastes. - **Customizable Spice Levels:** The breakfast burrito offers two packs of Cholula Hot Sauce, providing a customizable level of spice for customers to enjoy. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** The Wendy's Breakfast Burrito falls under the QSR industry, catering to customers seeking quick and convenient breakfast options. - **Mexican/tex-mex Cuisine:** The incorporation of Mexican/Tex-Mex flavor in the breakfast burrito opens opportunities in the Mexican/Tex-Mex cuisine industry for innovative breakfast offerings. - **Hot Sauce Manufacturing:** The inclusion of Cholula Hot Sauce in the breakfast burrito highlights the potential for collaborations with hot sauce manufacturers to provide customizable spice levels in food products. ## Related on Trend Hunter - [Sauce-Topped QSR Burritos](https://www.trendhunter.com/trends/breakfast-burritos-1.md) - [Grilled Sausage Breakfast Burritos](https://www.trendhunter.com/trends/sausage-breakfast-burrito.md) - [Ultra-Convenient QSR Breakfast Wraps](https://www.trendhunter.com/trends/wendys-breakfast-wraps.md) - [Low-Cost QSR Breakfast Deals](https://www.trendhunter.com/trends/wendys-3-breakfast-deal.md) - [Low-Cost QSR Breakfast Deals](https://www.trendhunter.com/trends/breakfast-biggie-bundles.md) - [Fast-Food Breakfast Deals](https://www.trendhunter.com/trends/wendys-offers-2for-4.md) - [Tex-Mex QSR Breakfast Wraps](https://www.trendhunter.com/trends/taco-bell-breakfast-crunchwrap.md) - [QSR Breakfast Tex-Mex Wraps](https://www.trendhunter.com/trends/breakfast-california-crunchwrap.md) - [Value-Enhancing QSR Meal Deals](https://www.trendhunter.com/trends/wendys-5-breakfast-deal.md)