# Maple Chicken Croissant Sandwiches The Wendy’s Bacon Maple Chicken Sandwich is Sweet and Savory By Michael Hemsworth | Published 2018-11-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wendys-bacon-maple-chicken-sandwich References: [chewboom](https://www.chewboom.com/2018/11/27/wendys-introduces-new-bacon-maple-chicken-sandwich/) & [wendys](https://www.wendys.com) The Wendy’s Bacon Maple Chicken Sandwich has been introduced by the QSR brand as a new menu item for consumers seeking an unexpectedly savory meal. First test marketed in 2016 with a few different toppings, the sandwich is expertly crafted with a croissant bun topped with chicken breast, Swiss cheese, bacon and a maple glaze. The indulgent sandwich creates a sweet and salty flavor that is paired perfectly with the flaky texture of the croissant to make it a winner amongst consumers looking for a different menu item to try. The Wendy’s Bacon Maple Chicken Sandwich features an artisan-style recipe that likely draws inspiration from smaller establishments who are creating unexpectedly savory and indulgent food varieties to the delight of consumers alike. Image Credit: Wendy’s ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Savory-sweet Combos:** The popularity of the Wendy's Bacon Maple Chicken Sandwich reflects the trend of combining savory and sweet flavors in unexpected food items. - **Indulgent Fast Food:** The introduction of the Maple Chicken Croissant Sandwich highlights the trend of fast food brands offering more indulgent menu items to cater to consumer preferences. - **Artisan-inspired Recipes:** The Wendy's Bacon Maple Chicken Sandwich showcases the trend of fast food brands incorporating artisan-style recipes into their menus for a more upscale dining experience. ### Sectors Adopting This - **Fast Food:** The fast food industry can capitalize on the trend of indulgent menu items and explore more innovative combinations of flavors to attract customers. - **Bakery:** The bakery industry can take inspiration from the Maple Chicken Croissant Sandwich to create new and unique combinations of sweet and savory pastries. - **QSR (quick Service Restaurant):** QSR brands can tap into the trend of artisan-inspired recipes to stand out in a competitive market and offer more elevated dining options to their customers. ## Related on Trend Hunter - [QSR-Backed Sandwich Trials](https://www.trendhunter.com/trends/maple-pepper-bacon.md) - [Sweet Grilled Chicken Sandwiches](https://www.trendhunter.com/trends/maple-pepper-bacon-grilled-chicken-sandwich.md) - [Breakfast Croissant BLT Sandwiches](https://www.trendhunter.com/trends/wendys-egg-blt.md) - [Maple Butter Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-maple-butter-egg-sandwich.md) - [Sweetened QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/wendys-honey-buddy.md) - [Maple Bacon Breakfast Sandwiches](https://www.trendhunter.com/trends/maple-bacon-breakfast-sandwiches.md) - [Maple-Flavored Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-maple-butter.md) - [Lunch-Inspired QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-blt.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md)