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# BLT Croissant Sandwiches
Wendy's Canada Unveils the New Egg BLT Menu Item for Breakfast

By Kanesa D | Published 2023-05-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wendys-3
References: [fastfoodpost](https://www.fastfoodpost.com/wendys-debuts-new-egg-blt-croissant-breakfast-sandwich-in-canada/) & [wendys](http://wendys.com)

![BLT Croissant Sandwiches](https://cdn.trendhunterstatic.com/thumbs/505/wendys-3.jpeg)

North American fast food chain [Wendy's](https://www.trendhunter.com/trends/wendys-egg-blt) has officially launched a new breakfast offering called the Egg BLT. The new menu item unites the worlds of [breakfast and lunch](https://www.trendhunter.com/trends/breakfast-sandwiches-and-snackwiches) to deliver a delicious sandwich made with a fresh Canadian egg, melty cheese, Applewood smoked bacon, and greenhouse-grown tomatoes and lettuce. All of the toppings are sandwiched between two flaky [croissant buns](https://www.trendhunter.com/trends/croissant-bacon-egg-cheese), making this item a delicious choice for morning commutes,

The Egg BLT will be available during breakfast hours at all participating Wendy's locations across Canada. The sandwich can be ordered as a combo or individually and it is only available for a limited time. The croissant is rumored to have over 120 layers of flaky goodness.

Image Credit: Wendy's

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 9% | Activity: 18% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Breakfast-lunch Hybrids:** Fast food chains could experiment with combining breakfast and lunch menus to create unique and appealing hybrid dishes.
- **Gourmet Fast Food:** The Egg BLT demonstrates that fast food chains can incorporate high-quality, gourmet ingredients and still offer convenient, affordable options.
- **Limited Time Offerings:** Fast food chains can create excitement and boost sales by introducing new menu items for a limited time only, encouraging customers to visit while they can.

### Industries Being Reshaped

- **Fast Food:** Fast food chains have the opportunity to innovate their menus and attract customers by offering unique and appealing menu items like the Egg BLT sandwich.
- **Quick Service Restaurants:** Quick service restaurant chains could experiment with limited time offerings and gourmet ingredients to cater to customers seeking convenience, affordability, and quality.
- **Food and Beverage:** The success of limited time offerings and gourmet fast food indicates potential opportunities for innovation and disruption in the broader food and beverage industry.

## Related on Trend Hunter

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